English - The Corporation book - Key concepts Assignment

English - The Corporation book - Key concepts - Assignment Example results that may be partly explained, according to one study, by the "implicit endorsement of these products by the schools, that is, by permitting them to be advertised in school."" Corporations become involved with schools for the same reason they do everything else-to promote their own and their owners financial interests. "If theres a cardinal rule in preparing sponsored material, "states Ed Swanson of Modern Talking Pictures (an educational marketing company), "it is that it must serve the needs of the communicator first." "The kids were reaching are consumers in training† (Bakan, page 129). Influence is the power to affect someone’s belief that is will lead to a physical change. The two quotes above offer a classical example of the importance of social influence on business. The television set is a major contributor to the influence gained in order to make a business boom. Measuring influence, from a media perspective, is continuously gaining momentum up to date. For example, Mc Donald’s makes it a necessity for children to eat their burgers at this place, so they nag their parents to take them there. The adverts on the television target the children which in turn force their parents to purchase what the child wants. These commercials seem to be grooming consumers for the future. Social influence is a critical element when it comes to success of a business. It tends to persuade the consumer that the product on sale is the best. It helps to fosters consumer- related attitudes at a tender age. Co operations act as the influencers as they are the ones with the knowledge and ideas that will impact how people respond to the commercial. Each commercial is targeted for a definite customer mix, either directly or

FIN501 - Strategic Corporate Finance Mod 3 SLP Essay

FIN501 - Strategic Corporate Finance Mod 3 SLP - Essay Example But we might wonder what determines the rate of return that a shareholder would want on a particular stock? It would depend for one thing on the price of the stock (highs, lows and average) and the historical trend of dividend payouts that has been made in recent years. Though every stockholder would have his personal thoughts and opinions on this, we can be sure that it would be higher than the risk free rate- the rate on US Government bonds maturing in one year and guaranteed by the Government. It would also depend on the Beta coefficient for that particular stock. In fact a good estimate of the rate of return expected by a stockholder in relation to a particular stock would be given by the Capital Asset Pricing Model formula which goes as follows: Rj - RF = ÃŽ ²j [RM - RF]. By using this model, we can estimate the cost of equity or the rate of return that our companys shareholders require. Every financial manager must be aware of this because it will help to determine whether a particular course of action by the company will or will not add value to the shareholders. This is the minimum rate of return and may be regarded as the cost of equity. Given that the average cost of capital for a firm in the S&P 500 is 10.2 percent, I would have expected the Coca Cola Company to have a lower cost of capital than the average firm. This is because the Coca Cola Company is a good stock with consistency in performance and price. The price fluctuation for Coca Cola stock has not been too much, with a current price of $67.46, a low of $61.29 and a high of $71.77 in the last 12 months (Yahoo Finance, 2012). Now I will compare the Beta and compute the Required Rate of Return using the CAPM for Dr. Pepper and the Pepsi Corporation, two competing firms of the Coca Cola Corporation and in the same industry sector. For Dr. Pepper the Beta is 0.74 and for Pepsi Corporation, the Beta is 0.42 (Yahoo Finance, 2012). The required rates

Concept Of Marketing Environment Commerce Essay

Concept Of Marketing Environment Commerce Essay This module gives an introduction to Business environment in which the firm operates. It includes understanding different environments like the Macro environment, micro environment and internal environment. Thorough understandings of these concepts are important for understanding the opportunities, threats, finding weaknesses of the organization as well as its strengths. This knowledge helps the firms to fore plan and makes effective decisions. Introduction to Marketing Strategy Introduction This lesson introduces the role and importance of Marketing Strategy to an organization. When you have finished this lesson you should be able to: Explain the concept of marketing environment Identify the macro environmental factors that affect the organizational policies. Identify the micro environmental factors that affect the organizational policies. Identify the internal environmental factors. Explain SWOT analysis Concept of Marketing Environment The market environment refers to the environment that the business operates in, which includes factors and forces that affect the firms policies and strategies. There are two levels of market environment. Internal and external environment, the external environment can be further divided into Macro and Micro environment. (For reference only) External Environment: The external environment consists of macro and micro environments. Macro environment: The macro environment consists of much larger and broader influences (which impact the micro environment), such as : Demographic environment Economic environment Natural environment Technological environment Culture political environment Micro Environment: The micro environment is made of individuals and organizations associated with the company and would directly impact the decisions of the company. It consists of : Company itself Suppliers Marketing Intermediaries customers Competition Public Internal Environment: Internal environment consists of elements within the organization such as: Employees Management Company policies Organizational culture Organizational structure Company image Experience and expertise Operational efficiency Operational capacity Brand awareness Market share Financial capacity Patents and trade secrets Exclusive contracts For an organization to analyse the overall environment in which it operates, environmental scanning becomes necessary. Environmental scanning is a process of monitoring, evaluating, and transmitting of information from the external and internal environment to concerned people within the organization. (Kazmi, 2008).Environmental scanning would help gather, analyse, and transmit information for strategic purposes. Environmental scanning is carried out by organizations to find out its competencies, weaknesses as well as the opportunities and threats existing in the environment, which is termed as the SWOT Analysis SWOT Analysis: The analysis of the environment in which business operates is referred to as a SWOT analysis. The SWOT analysis aids to find information helpful in matching the firms competencies to the competitive environments. It has a major role in strategy formulation. Internal environmental scanning of the firm helps the firm find its: Strengths (S) Weaknesses (W) External environment scanning can help firms find: Opportunities (O) Threats (T) Environmental scanning is important for every organization due to the following reasons: The environment in which a firm operates is dynamic in nature, scanning becomes necessary to keep track of the changes happening in it. An environmental scan reveals the elements that constitute threats and opportunities available to the firms. It also helps keep the firm informed about competitors activities so that appropriate strategies can be developed on that basis. It is an important tool which gives necessary resource for formulation of marketing strategies. (for reference only) As already discussed the external environment can be categorised into Macro and Micro environment. Example: SWOT Analysis of Walmart Strengths Walmart has become the largest retailer in the US, and perhaps the world. Its huge buying volumes and negotiating style keeps its cost low, which allows them to keep their prices low. People will travel a pretty long distance to shop there. It has invested heavily in software technology to keep tight controls on its operations. Weaknesses Small local businesses often cant compete with Walmart, and go out of business, which often alienates the small local business community. Walmart has been sued for unfair labor practices as well. These and other issues tarnish Walmarts image, especially for those who are directly impacted. Opportunities Growing markets outside the US offers a great opportunity to continue its growth. Threats Being number one in its market, some of Walmarts proven strategies are being imitated, to various degrees, by other large retailers. This will likely make the market for the big box retailers more competitive over time. (Source: http://www.businesstune-ups.com/swot-analysis-examples.html) Resource Case study for SWOT analysis for TESCO Plc, UK- for Student reference -http://www.oxbridgewriters.com/essays/management/tesco-swot-analysis.php Macro environmental Analysis Macro environmental analysis scans the macro factors that influence the organization. The macro environmental analysis is also termed as Pest analysis PESTLE Analysis: PEST stands for Political, Economic, Social-cultural, Technological, Legal Environmental analysis. It is composes of the macro-environmental factors used in the environmental scanning for developing strategic management. It is a critical strategic technique used for understanding market growth or decline, business position, potential and direction for the organizations operations. Composition of the macro environment is as follows: (for reference only) There is certain additional factor other than PESTLE, which are included in the macro environment such as demographic environment. Demographic Environment: Demographic environment consists of the following elements which has a huge impact on the organizations operations: Population growth worldwide: The huge population growth that is seen over the few decades has been an area of concern; the population growth has led to exhaustion of scarce world resources such as fuel, food and natural resources. The other reason for concern is that the population growth is seen generally in those countries which are the lesser developed countries or as called the low income countries who cannot afford to support this kind of population growth. High population growth can have significant implications on the business. Population growth is beneficial for businesses only where this kind of growth is backed with the purchasing power. For example: India and China Both these countries have high population growth and are the countries having the highest population in the world. Whereas Chinese government has a strict one child policy, which has led to a decrease in their population, in India no such policy exists. The one child policy in china has led to one child in a family, which has led to excessive pampering of these children by their family members. Here we can see that even with a high population the purchasing power is high. As the children in china are pampered with toys and other childrens products, the toy stores and other kids related products manufactures find a lot of potential in entering the Chinese market to capitalise on the existing opportunity. Whereas in India the increase in population has not seen an increase in the overall purchasing power of the economy, hence the potential for such type of goods is less. Population Age groups Different countries have different composition of age groups. Population age groups can be sub-divided into Pre-school School going children Teenagers Young adults 25 to 40 Middle aged 40 to 65 Elderly 65 and above The composition of age group of the society determines the kind of products that would dominate the production and market. For example a country has an aging population would have demand for products that would be required for middle aged and elderly population, where as a country with a young population will have potential for children products and products for youngsters. Multi-culture market: The business policies and strategies would be different for different cultural and ethnic groups existing in the society. Education based groups The different kinds of education groups that exist will again determine what kind of products would be demanded in the market. Consumption patterns Household and consumption patterns differ in different societies. Migration and mobility of population Migration of population from one region to another has led to a multi-cultural environment. Where in some countries you can see a mix of different nationals and in others you will find only natives. The business policies and strategies will vary accordingly. All these factors have led to a fragmentation of the market. Businesses have now started to concentrate on smaller markets than mass markets on the basis of these differentiations in population. Economic environment Economic factors would be economic growth, interest rates, exchange rates, distribution of wealth and income and inflation rate. These factors have major impacts on how businesses operate and make decisions. Distribution of wealth and income: The distribution of wealth in the society also determines the consumption pattern of that society. Countries where there is equal distribution of income the consumption level and standard of living of people will be higher. Countries where distribution of income is unequal, the standard of living will be low. The type of products demanded in these societies would also differ. Where the standard of living is high, more of luxury and comfort goods will be demanded. Financial policies: Financial policies also have a huge impact on the consumption pattern of the consumers. Availability of good credit facilities and a well set up credit system leads to a higher consumption level. Natural environment The natural resources which are scarce in nature, needs to be conserved, industries have to be careful how these resources are used. New substitutes for these scarce resources need to be found so that they are sustained. There has been an increase in fuel costs and energy which is used for production. The firm has to keep a close watch on how the energy prices would have effect on its profits. Another cause of concern is the pollution that industrial activities have brought about. The global warming that has become a major global concern. Companies who take this as an opportunity by opting in for pollution control programs such as recycling would be ones who benefit. There are also several governmental regulations on environmental control which needs to be adhered to by every organization. Organizations need to support the governmental effort rather than opposing it. Technological environment Technological factors include technological aspects such as RD activity, automation, technology incentives and the rate of technological change. They can determine entry barriers, minimum efficient production level and influence outsourcing decisions. Furthermore, technological shifts can affect costs, quality, and lead to innovation. Technological advancement has brought about products into the market which was never dreamt of a few decades back. Increased budgets for RD have led to increased scope for innovations in the market. Another major issues faced by organizations today are Health and safety issues; there are several regulations in regards to health and safety which organizations needs to adhere to. These entire factors have substantial influence in the strategies and policies of organizations. Political environment Political environment would consist of the government of the economy, that is how and to the extent of government intervention exists in the economy. It includes factors such as tax policy, labour law, environmental law, trade restrictions, tariffs, and political stability. Bargaining power of special interest group: These are groups of people who have interest in the activities of the firm, such as consumer rights, womens rights, senior citizens rights, minority rights etc. Example of Nestle Nestles business policies in the less developed countries have been criticised widely throughout the world, especially in the United Kingdom and other countries in Europe, there is an ongoing boycott on Nestle Products. Though Nestle products are available in the market for sale, its sales volume and market share is well below expectations. Specifically its Baby products like Baby milk range, Baby food supplements and other products for babies are least demanded. The boycott of Nestle products has led to an increase in the market share of its competitors, namely Cow Gate, Socio-cultural environment Social-cultural factors include the cultural aspects, career attitudes and emphasis on safety etc. Changes in the social set up and culture have significant influence on the demand for products and services and how an organization operates. Cultural values Sub cultures Shifts in cultures Micro Environmental Analysis The micro environment consists of factors that are close to the organization and has a direct effect on its operations. Company itself: This would include the internal environment of the organization. (We will cover this part in the next topic) Supplier: The suppliers of the organization are the agencies and organization who supply resources for production purposes. The supply of raw materials, labour, electricity, equipment, fuel etc. would be done by these organizations. Developing a good supply environment is very important for an organization. Having the availability of resources as required keeps the production going. For this purpose, there have been significant efforts in the recent years to develop a sophisticated supply chain by organizations. The policies of organizations and their suppliers are getting integrated more and more. Organizations now, try to develop a backward integration with their suppliers. This ensures that the supply of materials and function of the organizations go smoothly. Marketing Intermediaries: They are the organizations that support the firm in selling, distributing and promoting the products and services to customers. Intermediaries help create place utility for the products. All the intermediaries associated with the firm would be collectively called channels of distribution. Channels of distribution can be of various levels and can include a number of intermediaries like distributors, agents, dealers, retailers. Designing and managing marketing channels is not an easy task, it requires a lot of effort from the organizations path. The organization has to know how to manage and keep all the intermediaries satisfied for the smooth functioning of the channels. Customers: Customers are the most integral aspect of the external environment. Most of the organizations activities and functions are directed towards satisfying the customers needs and requirements. There can be following type of consumers in the market: Consumer markets -would be individuals and households Industrial markets industries who purchase products for production purposes Resellers market organizations that buy goods and services in order to resell them at a certain profit Government and non-profit markets buy goods and services for producing public services International markets includes foreign buyers, producers, resellers etc. Competitors: Competitors are those organizations that produce similar products as yours and compete with you for the market share. The competitors have to be identified, monitored and competed with to maintain your market share. The competitors strategies and policies have significant impact on the organizations own strategies and policies, hence a close monitoring of the competitors policies and activities are eminent. Public: Would be a group of people who have an interest in the operations of the organization and also would have an impact on the organizations decisions and policies. Every organization has to face certain publics: Financial institutions Media Government Action groups General public Internal public (for reference only) Internal Environment Internal environmental scanning is the process of assessing the organizations strengths and weaknesses. It is through this process that organizations competencies and competitive advantages can be identified. Every organization will have some areas where it will be strong and other where it would be weak. It is the first step towards locating and developing its core competencies so as to survive in the business. The elements under internal environment are: Employees Management Company policies Organizational culture Organizational structure Company image Experience and expertise Operational efficiency Operational capacity Brand awareness Market share Financial capacity Patents and trade secrets Exclusive contracts (Source: http://www.netmba.com/strategy/swot/) Through internal scanning, organizations try to size up its competitive strengths. Strengths of the firm can be as follows: Patents Brands names Good reputation Cost advantages Access to resources Established distribution networks The Weaknesses of the firm can be as follows: Weak brand names Lower quality of product High cost structure An internal environmental scan involves looking at the present capabilities of the organization (infrastructure, hardware, personnel, abilities, structure, etc) and that information can be compared to what the organization will need in the future to achieve its strategic goals. Summary Font: Verdana | Size: 18 | Style: Bold) The market environment refers to the environment that the business operates in, which includes factors and forces that affect the firms policies and strategies. There are two levels of market environment Internal and external environment, the external environment can be further divided into Macro and Micro environment. The analysis of the environment in which business operates is referred to as a SWOT analysis. The SWOT analysis aids to find information helpful in matching the firms competencies to the competitive environments. Macro environmental analysis scans the macro factors that influence the organization. The macro environmental analysis is also termed as Pest analysis. The factors under macro environment are: Demographic environment Economic environment Natural environment Technological environment Culture political environment The micro environment consists of factors that are close to the organization and has a direct effect on its operations. The factors under micro environment are: Company itself Suppliers Marketing Intermediaries customers Competition Internal scanning is the process of assessing the organizations strengths and weaknesses. It is through this process that organizations competencies and competitive advantages can be identified. The elements under internal environment can be: Employees Management Company policies Organizational culture Organizational structure Company image Experience and expertise Operational efficiency Operational capacity Brand awareness Market share Financial capacity Patents and trade secrets Exclusive contracts

Use of Diction and Imagery in Richard Wright’s Black Boy Essay

Use of Diction and Imagery in Richard Wright’s Black Boy Black Boy, which was written by Richard Wright, is an autobiography of his upbringing and of all of the trouble he encountered while growing up. Black Boy is full of drama that will sometimes make the reader laugh and other times make the reader cry. Black Boy is most known for its appeals to emotions, which will keep the reader on the edge of his/her seat. In Black Boy Richard talks about his social acceptance and identity and how it affected him. In Black Boy, Richard’s diction showed his social acceptance and his imagery showed his identity. First, the diction that Richard Wright uses in this passage of him in the library shows his social acceptance. An example of this is when Mr. Faulk, the librarian, lets Richard borrow his library card to check out books from the library. Richard writes, a note saying, â€Å"Dear Madam; Will you please let this nigger boy have some books by H.L Mencken. † Richard uses, â€Å"nigger boy,† on the card so the other librarian would think that Mr. Faulk had written the note, not him. Richard having to write the word â€Å"nigger† on the library shows that if Richard would have written â€Å"black boy† instead, the librarian would have known he would have written the note. The fact that Richard has to lie and write a note to just be able to get the books from the library is an example of his social acceptance. Another example of diction showing Richard’s social acceptance is when Mr. Faulk gives Richard the library card and he tells Richard not to mention this to any other â€Å"white man.† By reading this statement by Mr. Faulk, it clearly shows how unaccepted blacks were and how afraid people were to be connected to them, even if it only involved giving the... ...mple of imagery is when Richard’s friends run up to him with his article in their hands and a baffled look on their faces. This shows that Richard is a very talented writer for his age and that Richard is a very ambitious person because his school never taught him to write the way he does. This also shows that Richard took it upon himself to become a talented author and wants to be a writer when he grows up. In conclusion, an author’s writing can tell a lot about himself. The writer will tell the reader something about themselves, either through diction, syntax or by other methods. In Black Boy, Richard writes in a way that allows the reader to learn information about his life. Learning about the author through his/her writing is the best way to learn about them because this way you get to learn what author thinks about the topics that he/she are talking about.

Nurse Practitioner Scope of Practice in the United States

Nurse Practitioners are registered nurses who are outstandingly recognized for providing primary care and treating acute and chronic illness and diseases. They acquired practiced skills and experience through advance education and medical training, and are authorized to serve as health and medical care resources and interdisciplinary consultants for diverse populations during health and illness. Nurse Practitioners may be generalists, like family nurse practitioners, or specialists whose areas of expertise include pediatrics, geriatrics, and psychiatry.Nurse Practitioners render a wide range of different types of preventive and clinical services as authorized by a state's Nurse Practice Act that vary from state-to-state in which some allow independent practice for nurse practitioners. In the United States, the state from which a nurse practitioner is practicing gives the nurse practitioner’s license being certified by the American Nurses Credentialing Center (ANCC). Since the profession is regulated by the state, the extended care-giving role played by Nurse Practitioners varies. Nurse practitioners in the community may be engaged in health maintenance organizations, home health care agencies, public health departments, school or college clinics, and physician’s offices, to mention a few.With increasing demand for primary care services to underserved groups and communities, nurse practitioners are successfully qualified for rendering such service, being fully equipped with appropriate knowledge and training. Standards for practice developed by the American Academy of Nurse Practitioners (1993) provide the specific activities that a nurse practitioner can perform and govern the services granted.In general, regardless of specialty, the scope of services practiced by nurse practitioners is divided into three categories. The first category covers the assessment of health status. This includes activities such as obtaining medical and health record of a n individual, performing nursing assessments, and conducting physical examination on patients. Nurse practitioners also perform preventive screening procedures based on the patient’s age and history. Such screening includes those for hearing, sight, and cancer. Identification of medical health risks and requirements is also under the scope of practice of this profession.The second category is the application of suitable diagnosis based on previous examinations and clinical findings. They execute and interpret diagnostic studies such as routine laboratory tests, EKGs and X-rays. Diagnosing, treating, evaluating, and managing minor and common and acute and stable illness and diseases such as injuries, diabetes, and high blood pressure are being employed by nurse practitioners. Also, with proper training or with supervision, they are also allowed to perform minor surgeries and procedures and may be First Assistants in the OR.Central to the care provided by nurse practitioners ar e the conditions of the patients and the further effect of illness on the lives of the patients and the patients’ relatives. Thus, supportive counseling and educating patients regarding their health behaviors stressing out health promotion and citing preventive measures on illness and diseases are also under the practice of nurse practitioners. Providing prenatal care, conducting well-child screenings and immunizations, prescribing rehabilitation treatments and medications, though limited in some states, are also being practiced. All of these fall under the third category and can be summarized as the management of the case.This further identifies the needs of individual, family or community the assessment and interpretation of data collected.   Evaluation and execution of plan of care are also being stressed in the practice of such profession. Nurse practitioners also establish collaborative working relationship with physicians to provide comprehensive care and refer patien ts to other health professionals as needed to meet the appropriate health and medical goals.Nurse practitioners with specialization may include other specific activities in their scope of practice in line with their acquired specialty to further serve the target population. For pedriatric nurse practitioner, for instance, one may include the analysis of factors that may affect the child’s growth and development. Studies relating to abnormal and normal development in relation to anatomical, physiological, motor, cognitive, and social behavior of the child may be included in his scope of practice. Women’s health care nurse practitioner may perform fertility counseling and infertility management and may also give prescription and management of birth control pills and diaphragms or provide family planning services.To further improve the scope of practice, there are nurse practitioners that take advance training for certain clinical procedures. These procedures which can be accomplished by nurse practitioners with effective training which depends on previous experience and practice limitations of individual state Nurse Practice Acts.The continuing progress to cope with changing health care needs of the society is the responsibility of the nurse practitioners. They unite the role of being a care resource person, counselor and educator, researcher and administrator especially in the field of primary health care. Members of such profession are liable for the expansion and improvement of the practice of such profession and this can be achieved through involvement and active participation in professional health care organizations and their activities as they ensure that the standards on the scope of practice for nurse practitioners are maintained.ReferencesKozier B., et al. (1998). Fundamentals of Nursing: Concepts, Process and Practice.Addison Wesley Longman, Inc.Nurse Practitioner Scope of Practice. (2007). American College of  Ã‚   Nurse Practitioners .   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Retrieved 02 December 2007 fromhttps://www.aanp.org/?pageid=3465Sherwood G. et al. (2007). Defining Nurse Practitioner Scope of Practice:

Lumpkin Plumbing Essay

Lumpkin experienced a steady increase in sales since it began 1990 and has recently expanded inventories to accommodate a relatively larger sales increase. Richard Lumpkin borrowed $150,000 to expand the warehouse to hold more inventories and include a model to attract retail sales. The expansion will benefit the company as long as inventories are managed well and the increase in production does not harm profit margins. Lumpkin Plumbing projected figures for the balance sheet, income statement, and cash flows for 2000. Lumpkin anticipated growth for the 2000 year but underestimated the increase in total assets and liabilities by 47. 37%. Lumpkin also projected a 20% increase in sales and realized an actual increase of 63. 15%. Though the company underestimated the sales increase, it was able to manage costs and increase net income 63. 42%. If Lumpkin can maintain its’ profit margin and take advantage of increased demand then the expansion would be beneficial to the health of the company. Lumpkin is managing the expansion and should be able to make its loan repayments of $50,000 per year. Lumpkin also underestimated the growth of its inventories and accounts payable. Inventories at Lumpkin increased 89. 39% though the increase was projected at 10. 48%. Lumpkin had $628,800 in inventories at the end of 2000 which raises concern for the liquidity of the company. Accounts payable projections were also off, with a projected decrease of $2,000 and an actual increase of $216,400. The increase in accounts payable is partly due to the extension of A/P days from 10. 40 to 45. 10 from 1999 to 2000. The extreme A/P could be from inventory costs and also account for the large increase in inventory holdings. Lumpkin could be planning for an increase in sales growth and hold inventories to meet the demand. Even if the discrepancies between the projected and actual figures for the inventories and A/P are explained by increases in sales, these should have been accounted for in the projections and should not have been so dramatically different. Lumpkin Plumbing effectively used the loan to grow the company and is in fair financial health to repay the loans. Though the company has met the increased demand and managed operating costs, the difference in some projections raises reasons for concern. If Lumpkin is not able to forecast financial conditions accurately, the financial future of the company is uncertain, increasing its default risk. I recommend Lumpkin Plumbing be considered for future loans after financial statements are analyzed repayment of the current loan is complete.

In the Eye of the Beholder essays

In the Eye of the Beholder essays Cosmetic surgery is just another part of raising a daughter if you live in Asia. Asian women-and progressively more men-are doing anything in order to look as what they perceive as beautiful (Cullen). In Korea an estimated one in 10 adults has received some type of surgical improvement, and several years ago, an Asian doctor even began a travel agency that offered plastic surgery tours for the Japanese. Tour packages include airfare, hotel, sightseeing, and, say, a boob job-all for the cost of a procedure alone back home (Cullen). There are three theories that provide reasonable explanations for this behavior. One theory is that Asians want to look more Caucasian, but other theories argue that it is just to display wealth or a response to increased job competition. The most considered of the three theories, the Caucasian theory, can be explained by Asias changing ideals of beauty due to the unrelenting attack of Western films and television shows. Audiences think that stars reach their status based on their appearance; therefore, when women of other cultures are constantly seeing white, skinny, attractive actresses on the screen, their perception of beauty begins to transform to fit those standards. The people of Asia are increasingly undergoing cosmetic surgery to get wider eyes, longer noses, and fuller breasts-features not typical of their race but of the Caucasian race (Cullen). The type of surgery most favored in Asia is called a blepharoplasty because it provides more definition in the eyes and gives them the double-eyelid effect that Caucasians have. The popularity of a blepharoplasty in Asia is comparable to liposuction, a rhinoplasty (nose job), or a breast augmentation in the United States of America (Sherwood). It is a procedur e that reshapes the eye and gives it a crease by cutting away fat from the eyelid by scalpel or by needle and thread. If surgery is ...

Blithedale Romance essays

Blithedale Romance essays Upon reading The Blithedale Romance, there are many things to take note of. The first is to do a case study of the two characters Priscilla and Zenobia. From the introduction, we learn that Zenobia is an attractive woman whom Mr. Coverdale has grown an interest to. When we first meet Priscilla, she is, in so many words, a wreck. In Mr. Coverdales narration he thinks to himself To complete the pitiableness of her aspect, she shivered either with cold, or fear, or nervous excitement you might have beheld her shadow vibrating on the fire-lighted wall. In short, there has seldom been seen so depressed and sad a figure as this young girls; and it was hardly possible to help being angry with her, from mere despair of doing anything for her comfort (28). However, as time elapses we soon learn that Priscilla grows into a very pretty girl, and still keeps budding and blossoming and that her imperfections and short-comings affected Mr. Coverdale with a kind of playful pathos. Symbols are among one of the most valuable possessions for the human race. One symbol that really stands out is the exotic flower that Zenobia always wears. When I read about the flower, it brought to me a kind of curiosity and appeal whenever Zenobia was mentioned. But to elaborate on that point, I think that Zenobia wearing the flower, depicts a kind of earth mother, sensual, radiant, skilled with herbs and always preparing tea. This could be a possible foreshadow by her being the backbone in the utopia that they all seek. However, what is most startling to me which I noticed re-reading, is the passage "It was an April day, as already hinted, and well towards the middle of the month....But towards noon, there had come some snow, driven along the street by a northeasterly blast, and whitening the roofs and sidewalks, with business-like perseverance that would have done credit to our severest ...

Challenges to foster a national identity during the Meiji restoration period.

There was a small island in the south of Japan where the Japanese imported goods from the Dutch, Chinese, and Korean nations, but there was little or no trade with any other country. Thus, the country of Japan was closed to outside influences, partly to maintain political domination control and to prevent the foreigners from stealing their gunpowder. In the mid 1860’s an American diplomatic fleet of steam powered battleships arrived and insisted upon the opening of Japanese trade with the US. The feudal Shogun government, however apprehensive of the threat to their control over the people of Japan, had no choice but to allow trade with the US. This opened the door for international trade and relations with the world beyond Japan for the first time in hundreds of years. I 1868, the shogun(the military leader) was forced to step down and the sixteen year old Emperor Meiji was â€Å"restored ,† so that Japan might catch up military with the West. There was the end of a relatively stable number of years of Shogun government called the Edo period. During this period a primary Shogunate (military dictatorship) was essentially running the government and the various different Samurai clans of the country were managed by this primary Shogunate, which was based in Edo (the city now known as Tokyo). Thankfully this particular military dictatorship was a relatively noble group monetarily, but their own noble and self-sacrificing way was actually part of what allowed the imperial family to take over the government of Japan at this rather pivotal moment. Essentially Meiji was the heir son of the imperial family and so those who stood to benefit from him being placed in as leader of the country helped to make it happen. The leadership of the Shogunate in Edo was handed over rather effortlessly as the Shogunate was apparently duped by Meiji and his supporters. Meiji’s primary supporters, of course, were leaders of some of the primary opposition to the Shogunate. This assertion of the leadership of an imperialistic family was known as the â€Å"Meiji Restoration†, yet it was not really a restoration as there had apparently never been a truly united Japan ruled in such a way before. Suddenly Meiji took over and any Samurai opposition to the changes was essentially stopped with force until the Samurai class was finally outlawed. The Meiji constitution was written as part of this â€Å"restoration† and basically fabricated a national identity for Japan. It also conveniently fabricated a nationalistic mythology which attempted to falsely present Meiji and his family as Shinto divinity. The result was a fanatical religious theocracy with a false history and deluded national patriotism. This ultimately led to the sad events of WWII and the immense disgrace of the Japanese people. It was essentially a nation-wide cult fabricated by politicians. Rationale: Westernisation influence in Japan during the Meiji Restoration Period: Political influence: In 1889, a constitution was promulgated which established a parliamentary government but left it accountable to the emperor rather than to the people. Administrative power was centralized in a national bureaucracy, which also ruled in the name of the emperor. There as a change in the feudal system. The classes were declared equal, so that samurai and their lords lost their feudal privileges, while the role of merchants began to be respected. Japan received its first European style constitution in 1889. A parliament, the Diet was established while the emperor kept sovereignty: he stood at the top of the army, navy, executive and legislative power. The ruling clique, however, kept on holding the actual power, and the able and intelligent emperor Meiji agreed with most of their actions. Political parties did not yet gain real power due to the lack of unity among their members. Economic influence: In order to transform the agrarian economy of Tokugawa Japan into a developed industrial one, many Japanese scholars were sent abroad to study Western science and languages and businesses, while foreign experts taught in Japan. The progression and improvements in education would boost the economy because of the increase in knowledge and skills. Industrialization created more importance on businesses and the prospering of them, than the farming and agrarian economy. After means of large governmental investments, the transportation and communication network in Japan were improved. The government also directly supported the prospering of businesses and industries, especially the large and powerful family businesses called zaibatsu. The large expenditures led to a financial crisis in the middle of the 1880s which was followed by a reform of the currency system and the establishment of the Bank of Japan. Thus, Japan’s economic grew tremendously during the Meiji restoration period. Education influence: A universal education was implemented. The education system was reformed after the French and later after the German system. Among those reforms was the introduction of compulsory education. Compulsory public education was introduced both to teach the skills needed for the new nation and to inculcate values of citizenship in all Japanese. This means that the money is going towards education, which goes to the people, and creates more capital, because of more knowledge. Military influence: There was a high priority for Japan in an era of European and American imperialism. Universal conscription was introduced, and a new national army modelled after the Prussian force was established, and a navy after the British force was established. Arts influence: In 1876, the government opened the Technical Fine Arts School (Kobu Bijutsu Gakko) and invited the architect Giovanni Cappelletti (d. ca. 1885), the sculptor Vincenzo Ragusa (1841–1928), and the painter Antonio Fontanesi (1818–1882), who was deeply influenced by the Barbizon school, to teach its students in Western techniques and media. Fontanesi’s students Yamamoto Hosui (1850–1906), Kuroda Seiki (1866–1924), and Asai Chu (1856–1907) all later travelled to Europe to study academic painting, and are looked upon today as the Meiji period’s greatest producers of Western style paintings (yoga). On the other hand, the government took the acquisition of Western art techniques as a means of fostering industrial development, as opposed to promoting an appreciation of Western aesthetics or art theory. This was to let the young Japanese gain appreciation for the potentially important role of the museum in society, and the establishment of Japan ’s first public museum at Yushima Seido Confucian shrine. Conder taught at the University of Technology (Kobu Daigakko). His students Tatsuno Kingo (1854–1911), Katayama Tokuma (1853–1917), and Sone Tatsuzo (1853–1937) were responsible for many of the major architectural monuments during the Meiji period. Education system in Japan during the Meiji Restoration period: School system reform: The reform of the school system has contributed the most to the enlightenment of the Japanese people. By the 1906, the school attendance was as high as 95%, which Japan boosted the one of the highest literacy rates in the world. The resorted Imperial government immediately realised the importance of universal education to the nation’s pursuit of modernisation and progress of Japan. Gakusei, a education system was implemented in the 1872 and the promulgation of the Imperial Rescript on education in the 1890, these laid the foundation for modern education system in Japan. The school system was then modelled after the westernisation. Universities established: Universities as well as technical and professional schools were established to promote higher education to meet the demands of a labour force. Except for the terakoya, small regional schools providing basic education, most traditional schools from the Edo period were almost exclusively reserved to boys belonging to the samurai class. Despite this, the level of literacy in the late Edo period was remarkably high, which no doubt paved the way for the Meiji educational reforms. Primary school: The nationalisation of the education system made primary school compulsory for both boys and girls. At first, the attendance was very low. However, after tuition was abolished for elementary schools in 1900, then there was an increase in attendance. Many things in the school was influenced by the westerners. Firstly, the school was furnished western-style were built throughout the Japan. Secondly, the school curriculum was also based on western models. This includes history, science, geography and arithmetic. Schools also continued to give moral instruction based on Confucian tradition, which encouraged patriotic loyalty and filial piety. Games like sugoroku, the New Year’s game, were used to introduce young children to the scripts in a fun way. The sugoroku board shown here illustrates the different steps a student must follow before earning a degree. Education in the Empire of Japan was a high priority for the government, as the leadership of the early Meiji government realized the critical need for universal public education in its drive to modernize and westernize Japan. Overseas missions such as the Iwakura mission were sent abroad to study the education systems of leading Western countries. After 1868 new leadership set Japan on a rapid course of modernization. The Meiji leaders established a public education system to help Japan catch up with the West and form a modern nation. Missions like the Iwakura mission were sent abroad to study the education systems of leading Western countries. They returned with the ideas of decentralization, local school boards, and teacher autonomy. Such ideas and ambitious initial plans, however, proved very difficult to carry out. After some trial and error, a new national education system emerged. As an indication of its success, elementary school enrollments climbed from about 40 or 50 percent of the school-age population in the 1870s to more than 90 percent by 1900, despite strong public protest, especially against school fees. By the 1890s, after earlier intensive preoccupation with Western, particularly United States, educational ideas, a much more conservative and traditional orientation evolved. Confucian precepts were stressed, especially those concerning the hierarchical nature of human relations, service to the new state, the pursuit of learning, and morality. These ideals, embodied in the 1890 Imperial Rescript on Education, along with highly centralized government control over education, largely guided Japanese education until the end of World War II. There are two different perspective to the modernization of Japan. Some Japanese think that it is a chance to achieve collective, national glory. However, others do not really encourage modernization. Change to them meant danger, decadence and loss of moral virtues. They fear of three areas: gender disorder, cultural concern and political disorders. Firstly, for the gender anarchy, the Japanese banned women from adopting short hairstyle in the 1872. It emerged again when the government sharply restricted women’s political activity in 18890. However, during the Meiji period, the primary duty of the women was to serve the twin roles of good wife and wise mother was not purely reactionary or restrictive. During the Meiji formulation, wise women needed schooling. This was to ensure that the mother raises the children well in a new era, thus the mother needs to be literate. They had to know something about the world beyond the home. â€Å"Good mother, wise mother† was aggressively promoted by the Japanese government that the women have to be educated. The imperial institution took part in the project to prescribe new roles of women for men. The imperial signaled that men should have western haircuts by adopting that style of him. While the hair of the women should be kept long and braided up. The women’s appeara nce was also influenced by the westerners. the westernized facial appearance encourages the women to stop shaving their eye brown and blackening their teeth. However, it was later changed with support from the throne in the face of western examples and criticisms. Secondly, the Japanese fear of political disorder. They fear that a restless populace might challenge their political control which led to the decision for a conservative constitution. It inspires for a call for scarification for the state in Imperial Rescript. It also inspired a spark for military drills in school. Thirdly, it is the open of the port to the outside world. Japanese fear that people from across the sea would poison the soul of the Japan. They fear that they would influence the Japanese or to convert them into Christianity and demolish their true identity and cultural, they fear the lost of their cultural. Due to the rapid modernization and adapting many things from the westerners, they start to fear that there is no unique identity of Japan. Thus a magazine â€Å" The Japanese† was published. The writer thinks that the nation followed a path towards the so-called civilized. They feared that it might â€Å"forfeit our nation national character and destroy all the elements in References: Websites: http://www.japan-guide.com/e/e2130.html 21/4/11 , on the western influence on Japan. http://www.travel-to-japan.com/the-meiji-restoration/ (21/4/11), the background of Meiji Period. http://www.museevirtuel-virtualmuseum.ca/edu/ViewLoitLo.do;jsessionid=AA30BECF533CBA0ECFF8450FC71FF6C1?method=previewlang=ENid=12991 23/4/11, education system during the Meiji period. Challenges to foster a national identity during the Meiji restoration period. There was a small island in the south of Japan where the Japanese imported goods from the Dutch, Chinese, and Korean nations, but there was little or no trade with any other country. Thus, the country of Japan was closed to outside influences, partly to maintain political domination control and to prevent the foreigners from stealing their gunpowder. In the mid 1860’s an American diplomatic fleet of steam powered battleships arrived and insisted upon the opening of Japanese trade with the US. The feudal Shogun government, however apprehensive of the threat to their control over the people of Japan, had no choice but to allow trade with the US. This opened the door for international trade and relations with the world beyond Japan for the first time in hundreds of years. I 1868, the shogun(the military leader) was forced to step down and the sixteen year old Emperor Meiji was â€Å"restored ,† so that Japan might catch up military with the West. There was the end of a relatively stable number of years of Shogun government called the Edo period. During this period a primary Shogunate (military dictatorship) was essentially running the government and the various different Samurai clans of the country were managed by this primary Shogunate, which was based in Edo (the city now known as Tokyo). Thankfully this particular military dictatorship was a relatively noble group monetarily, but their own noble and self-sacrificing way was actually part of what allowed the imperial family to take over the government of Japan at this rather pivotal moment. Essentially Meiji was the heir son of the imperial family and so those who stood to benefit from him being placed in as leader of the country helped to make it happen. The leadership of the Shogunate in Edo was handed over rather effortlessly as the Shogunate was apparently duped by Meiji and his supporters. Meiji’s primary supporters, of course, were leaders of some of the primary opposition to the Shogunate. This assertion of the leadership of an imperialistic family was known as the â€Å"Meiji Restoration†, yet it was not really a restoration as there had apparently never been a truly united Japan ruled in such a way before. Suddenly Meiji took over and any Samurai opposition to the changes was essentially stopped with force until the Samurai class was finally outlawed. The Meiji constitution was written as part of this â€Å"restoration† and basically fabricated a national identity for Japan. It also conveniently fabricated a nationalistic mythology which attempted to falsely present Meiji and his family as Shinto divinity. The result was a fanatical religious theocracy with a false history and deluded national patriotism. This ultimately led to the sad events of WWII and the immense disgrace of the Japanese people. It was essentially a nation-wide cult fabricated by politicians. Rationale: Westernisation influence in Japan during the Meiji Restoration Period: Political influence: In 1889, a constitution was promulgated which established a parliamentary government but left it accountable to the emperor rather than to the people. Administrative power was centralized in a national bureaucracy, which also ruled in the name of the emperor. There as a change in the feudal system. The classes were declared equal, so that samurai and their lords lost their feudal privileges, while the role of merchants began to be respected. Japan received its first European style constitution in 1889. A parliament, the Diet was established while the emperor kept sovereignty: he stood at the top of the army, navy, executive and legislative power. The ruling clique, however, kept on holding the actual power, and the able and intelligent emperor Meiji agreed with most of their actions. Political parties did not yet gain real power due to the lack of unity among their members. Economic influence: In order to transform the agrarian economy of Tokugawa Japan into a developed industrial one, many Japanese scholars were sent abroad to study Western science and languages and businesses, while foreign experts taught in Japan. The progression and improvements in education would boost the economy because of the increase in knowledge and skills. Industrialization created more importance on businesses and the prospering of them, than the farming and agrarian economy. After means of large governmental investments, the transportation and communication network in Japan were improved. The government also directly supported the prospering of businesses and industries, especially the large and powerful family businesses called zaibatsu. The large expenditures led to a financial crisis in the middle of the 1880s which was followed by a reform of the currency system and the establishment of the Bank of Japan. Thus, Japan’s economic grew tremendously during the Meiji restoration period. Education influence: A universal education was implemented. The education system was reformed after the French and later after the German system. Among those reforms was the introduction of compulsory education. Compulsory public education was introduced both to teach the skills needed for the new nation and to inculcate values of citizenship in all Japanese. This means that the money is going towards education, which goes to the people, and creates more capital, because of more knowledge. Military influence: There was a high priority for Japan in an era of European and American imperialism. Universal conscription was introduced, and a new national army modelled after the Prussian force was established, and a navy after the British force was established. Arts influence: In 1876, the government opened the Technical Fine Arts School (Kobu Bijutsu Gakko) and invited the architect Giovanni Cappelletti (d. ca. 1885), the sculptor Vincenzo Ragusa (1841–1928), and the painter Antonio Fontanesi (1818–1882), who was deeply influenced by the Barbizon school, to teach its students in Western techniques and media. Fontanesi’s students Yamamoto Hosui (1850–1906), Kuroda Seiki (1866–1924), and Asai Chu (1856–1907) all later travelled to Europe to study academic painting, and are looked upon today as the Meiji period’s greatest producers of Western style paintings (yoga). On the other hand, the government took the acquisition of Western art techniques as a means of fostering industrial development, as opposed to promoting an appreciation of Western aesthetics or art theory. This was to let the young Japanese gain appreciation for the potentially important role of the museum in society, and the establishment of Japan ’s first public museum at Yushima Seido Confucian shrine. Conder taught at the University of Technology (Kobu Daigakko). His students Tatsuno Kingo (1854–1911), Katayama Tokuma (1853–1917), and Sone Tatsuzo (1853–1937) were responsible for many of the major architectural monuments during the Meiji period. Education system in Japan during the Meiji Restoration period: School system reform: The reform of the school system has contributed the most to the enlightenment of the Japanese people. By the 1906, the school attendance was as high as 95%, which Japan boosted the one of the highest literacy rates in the world. The resorted Imperial government immediately realised the importance of universal education to the nation’s pursuit of modernisation and progress of Japan. Gakusei, a education system was implemented in the 1872 and the promulgation of the Imperial Rescript on education in the 1890, these laid the foundation for modern education system in Japan. The school system was then modelled after the westernisation. Universities established: Universities as well as technical and professional schools were established to promote higher education to meet the demands of a labour force. Except for the terakoya, small regional schools providing basic education, most traditional schools from the Edo period were almost exclusively reserved to boys belonging to the samurai class. Despite this, the level of literacy in the late Edo period was remarkably high, which no doubt paved the way for the Meiji educational reforms. Primary school: The nationalisation of the education system made primary school compulsory for both boys and girls. At first, the attendance was very low. However, after tuition was abolished for elementary schools in 1900, then there was an increase in attendance. Many things in the school was influenced by the westerners. Firstly, the school was furnished western-style were built throughout the Japan. Secondly, the school curriculum was also based on western models. This includes history, science, geography and arithmetic. Schools also continued to give moral instruction based on Confucian tradition, which encouraged patriotic loyalty and filial piety. Games like sugoroku, the New Year’s game, were used to introduce young children to the scripts in a fun way. The sugoroku board shown here illustrates the different steps a student must follow before earning a degree. Education in the Empire of Japan was a high priority for the government, as the leadership of the early Meiji government realized the critical need for universal public education in its drive to modernize and westernize Japan. Overseas missions such as the Iwakura mission were sent abroad to study the education systems of leading Western countries. After 1868 new leadership set Japan on a rapid course of modernization. The Meiji leaders established a public education system to help Japan catch up with the West and form a modern nation. Missions like the Iwakura mission were sent abroad to study the education systems of leading Western countries. They returned with the ideas of decentralization, local school boards, and teacher autonomy. Such ideas and ambitious initial plans, however, proved very difficult to carry out. After some trial and error, a new national education system emerged. As an indication of its success, elementary school enrollments climbed from about 40 or 50 percent of the school-age population in the 1870s to more than 90 percent by 1900, despite strong public protest, especially against school fees. By the 1890s, after earlier intensive preoccupation with Western, particularly United States, educational ideas, a much more conservative and traditional orientation evolved. Confucian precepts were stressed, especially those concerning the hierarchical nature of human relations, service to the new state, the pursuit of learning, and morality. These ideals, embodied in the 1890 Imperial Rescript on Education, along with highly centralized government control over education, largely guided Japanese education until the end of World War II. There are two different perspective to the modernization of Japan. Some Japanese think that it is a chance to achieve collective, national glory. However, others do not really encourage modernization. Change to them meant danger, decadence and loss of moral virtues. They fear of three areas: gender disorder, cultural concern and political disorders. Firstly, for the gender anarchy, the Japanese banned women from adopting short hairstyle in the 1872. It emerged again when the government sharply restricted women’s political activity in 18890. However, during the Meiji period, the primary duty of the women was to serve the twin roles of good wife and wise mother was not purely reactionary or restrictive. During the Meiji formulation, wise women needed schooling. This was to ensure that the mother raises the children well in a new era, thus the mother needs to be literate. They had to know something about the world beyond the home. â€Å"Good mother, wise mother† was aggressively promoted by the Japanese government that the women have to be educated. The imperial institution took part in the project to prescribe new roles of women for men. The imperial signaled that men should have western haircuts by adopting that style of him. While the hair of the women should be kept long and braided up. The women’s appeara nce was also influenced by the westerners. the westernized facial appearance encourages the women to stop shaving their eye brown and blackening their teeth. However, it was later changed with support from the throne in the face of western examples and criticisms. Secondly, the Japanese fear of political disorder. They fear that a restless populace might challenge their political control which led to the decision for a conservative constitution. It inspires for a call for scarification for the state in Imperial Rescript. It also inspired a spark for military drills in school. Thirdly, it is the open of the port to the outside world. Japanese fear that people from across the sea would poison the soul of the Japan. They fear that they would influence the Japanese or to convert them into Christianity and demolish their true identity and cultural, they fear the lost of their cultural. Due to the rapid modernization and adapting many things from the westerners, they start to fear that there is no unique identity of Japan. Thus a magazine â€Å" The Japanese† was published. The writer thinks that the nation followed a path towards the so-called civilized. They feared that it might â€Å"forfeit our nation national character and destroy all the elements in References: Websites: http://www.japan-guide.com/e/e2130.html 21/4/11 , on the western influence on Japan. http://www.travel-to-japan.com/the-meiji-restoration/ (21/4/11), the background of Meiji Period. http://www.museevirtuel-virtualmuseum.ca/edu/ViewLoitLo.do;jsessionid=AA30BECF533CBA0ECFF8450FC71FF6C1?method=previewlang=ENid=12991 23/4/11, education system during the Meiji period.

Critically analyse the courts' approach to the interpretation of the Essay

Critically analyse the courts' approach to the interpretation of the duty of disclosure contained in s.18 of the Marine Insurance Act 1906 - Essay Example One of the notable ways in which marine insurance differs from other kinds of contracts is in the difference between the way conditions and warranties are treated. While under contract law, the breaching of a contractual condition can lead to a repudiation of contract but a breach of warranty does not allow such repudiation because a warranty is not fundamental to a contract. With a marine insurance contract however, the conditions are reversed and certain implied warranties, such as ensuring that the ship being insured is sea worthy2, will become as capable of enforcement as a contractual condition, with the provision for voiding of the contract in the event of a breach. Where marine insurance is concerned, the contractual principle underlying such contracts is not that of Caveat Emptor (Buyer Beware) as in the usual contracts, rather these contracts are based upon the uberrimae fides which is the requirement of good faith from both sides, as a result of which all information pertaining to potential risks must be disclosed fully and a failure to do so would be construed as concealment of relevant information, which is a valid ground for an insurer to void an insurance contract. The duties of disclosure are embodied in sections 18 and 19 of the Marine Insurance Act of 1906. Section 18 is primarily concerned with the duty of disclosure that is due from the insured while section 19 concerns the duty of disclosure that fall upon an agent who in involved in the process of getting a party insured. Section 20 underlies the â€Å"expectation or belief† of honesty that is implicit in the duty of disclosure placed upon an insured, so that representations are to be made in good faith.3 Since the question of marine insurance generally arises among parties that are in the shipping business, there is an underlying assumption behind the duty of disclosure wherein the

BUSINESS ECONOMICS Essay Example | Topics and Well Written Essays - 1250 words

BUSINESS ECONOMICS - Essay Example This paper will discuss the concept of elasticity and how a government tax on a product -- in this instance, cigarettes -- can affect the business firm in terms of how much a specific tax on cigarette can be shifted to the buyer and how much has to be absorbed. Price elasticity (Ep) of demand is the ratio of the percentage change in quantity to the percentage change in the price of a product or service, all other things remaining unchanged. Algebraically, this is expressed as follows: where P and Q are the price and quantity, respectively. This formula assumes point elasticity instead of an arc price elasticity for simplicity sake, as our objective of understanding the concept of elasticity can be sufficiently served by this simple assumption. Price elasticity measures how responsive the sales would be in relation to changes in price. Products and services inherently have different price elasticities, so that managerial decisions on expansion or reduction of output would depend to an important degree on how accurate are the determination of such elasticities. At the outset, we may consider the benchmark elasticity = 1 as indicating that a percentage change in price is just equaled by the same percentage change in quantity demanded. Where demand is somewhat less responsive to changes in price, we can say that demand is relatively inelastic -- that is to say, a percentage increase in price triggers a lower percentage change in quantity demanded. Demand is relatively elastic when a change in price causes a larger percentage change in quantity demanded. A vertical demand curve denotes perfectly inelastic demand with an Ep of 0, whereas a perfectly elastic demand would be a horizontal demand curve with an Ep of infinity ( ∠ž). An important elasticity criterion is whether a good is a necessity or a luxury. A necessity has an inelastic or relatively inelastic demand curve. A good that is inessential (or a luxury) has a relatively elastic demand curve;

Legal Profession in the UK Essay Example | Topics and Well Written Essays - 1750 words

Legal Profession in the UK - Essay Example There has been no clear cut reason for the separation. The division appears to be more of prestige issue and professionally it is becoming an embarrassment to offer the excuse that the barrister performs a specialized or more professional role. Periodical studies highlight issues that throw the explanation of specialized roles of barristers in poor light (Cohen, Professor Harry; p11). Simply put, solicitors form the backbone of U.K.'s legal system. They come in direct contact with the public who come to them for all legal advises from litigation to commercial work. Litigation forms just a small part of the solicitor's work that involves "commercial transactions, corporate matters, land, share and other property dealings" (Legal professionals: barristers, solicitors, executives; 1998). In order to become a solicitor, it is necessary to take a one-year Legal Practice Course (LPC). There are over 30 institutions throughout England who offer the LPC. Thereafter, the law student has to obtain a two-years training contract with a solicitors' firm (The Legal Professions). Professionally, a solicitor must be a member of the Law Society which oversees his training, practice and the Society also takes up complaints made against the solicitor (Legal professionals: barristers, solicitors, executives; 1998). The role of the solicitor came ... Professionally, a solicitor must be a member of the Law Society which oversees his training, practice and the Society also takes up complaints made against the solicitor (Legal professionals: barristers, solicitors, executives; 1998). The role of the solicitor came into existence in 1823 when 'The London Law Institution' was formed by several prominent barristers. The name of this institution changed to 'The Law Society' in 1903. Women and ethnic minorities were not allowed to be members of the Law Society in those days. Now, half of the legal force in the U.K. comprises women (The Law Society, 2010). The closeness of the solicitors to people and corporations and their distinct efficiencies has enabled them to grow and flourish as individuals or firms. Solicitors have the potential to grow vertically and horizontally. Solicitors have their own firms, offices and clientele. They are the first point of contact in legal matters for the people at large in the U.K. They advise clients on how to file suits in litigations. They can negotiate out of court settlements on behalf of their clients. They have all the tools to carry out all aspects of legal work for their clients. Their powers have increased even more with their ability to represent their clients in the various courts (Types of Legal Career, 2010). Barristers A law graduate has to undergo "professional training through a Bar Vocational Course (BVC) and through pupilage with a qualified barrister" (Legal professionals: barristers, solicitors, executives; 1998).The barrister argues a case on behalf of the client in the courts. Mostly he takes cases in the higher courts, viz. Crown court and high courts. The solicitor is the link between the client and the

MGMT305 U3 IP Research Paper Example | Topics and Well Written Essays - 750 words

MGMT305 U3 IP - Research Paper Example The online community is large and riddled with potential buyers and targeting the right content can help increase conversions and therefore sales. In particular, small and medium sized businesses are effectively employing social media channels and the web to increase their presence on the Internet thereby helping them build awareness about their business and attract potential customers. Matt’s Pizzeria is a local neighborhood pizzeria located at the corner of the street and the business is a small scale sole proprietorship owned by Mathew Pillington. The pizzeria sells ready to eat pizza and also specializes in making its own pizza dough and pizza sauce which is quite popular among the local community. The pizzeria is famous for its delicious pizza however it lacks online presence. By building an online blog or website, Matt’s Pizzeria can expand and grow its business in order to build awareness and cater to the taste buds of neighboring pizza lovers. Wind and Mahajan (2002) describe the new digital model as being based on knowledge rather than tangible assets as in the traditional business models. Similarly, for a successful online presence it is essential to carefully craft the content of the website or blog in order to target potential customers. The new business models define a revolutionized form of customer-business interaction at times of uncer tain external environment. Social media including Twitter and Facebook allow two way communications between business and potential consumers thereby enabling informative exchanges and real time feedback. In addition to opening a website, Matt’s Pizzeria can also create a Twitter account and a Facebook page for its business. This could help promote their business and help the business to quantify its growth and success in terms of analytical metrics. Content creation plays a vital role in attracting customers on social media

Business report Essay Example | Topics and Well Written Essays - 1250 words - 1

Business report - Essay Example Given the fact that Chicken Treat is into the quick service restaurant industry, the nation has already witnessed a lot of new players in this particular area starting operations in India. The world famous players like MacDonalds, Taco Bell, Pizza Hut etc have already opened scores of outlets in all major cities within India. So the time is ripe for making an entry into the Indian markets since deferring this decision would only increase competition and may also lead to entry in an already saturated market. The report would harp on the macro environmental factors that are probable to become important if Chicken Treat actually mulls expanding these outlets into the Indian shores. With the help of PESTL and SWOT, the literature available on the industry at large, the upcoming trends, the best market entry decision for Chicken Treat would be suggested in order to make the new market development work a likely success. PESTL Analysis The analysis should initiate with the PESTEL Analysis, which refers to the blend of various macro environmental forces that drive the performance of the organization and consists of the political, economic, sociological, technological, ecological and legal forces (Viardot, 2004). Furthermore, â€Å"it assists companies in the selection of attractive markets and the appropriate entry mode† (Aubert & Frigstad, 2007). Political India as a nation is indeed currently politically stable and post globalization the country has been trying to attract FDI in various sectors and one of those leading industries is the quick service restaurant industry. This is likely to prove to be an advantage in terms of the political environment of Chicken Treat and its subsequent market expansion in the Indian markets (Krafft & Mantrala, 2010, 130). As already mentioned, South Asian nations in general and specifically India and China have gradually geared up for globalization and are therefore welcoming multinationals like MacDonalds and Pizza Hut. In th e context of globalization, various regulation and tax policies as well as FDI regulations have already been relaxed to a substantial extent and the processes of deregulation and delicensing of various products and services are taking place at a fast pace. This should also work towards paving the way for companies like Chicken Treat to open outlets in India. However, given the high order of democracy in India, various political organisations have been trying to resist the entry of too many firms in food sector with particular emphasis on FDI in retail and especially multi brand retail (Datt, 2008, 178). This may also affect the quick service restaurant industry to a considerable extent and hamper the proper functioning of firms such as Chicken Treat. Again, it is sure that the Indian government wants more investment in FDI; therefore the environment should work out to be overall congenial for Chicken Treat in India. Legal The legal environment of Chicken Treat in India again brings forth quite a few heartening aspects of heightened outlay in FDI and patronization from the government along with various other legal entanglements that should be adhered to if a firm intends to open sales outlets in India. Among the other aspects of the legal environme

Legal Profession in the UK Essay Example | Topics and Well Written Essays - 1750 words

Legal Profession in the UK - Essay Example There has been no clear cut reason for the separation. The division appears to be more of prestige issue and professionally it is becoming an embarrassment to offer the excuse that the barrister performs a specialized or more professional role. Periodical studies highlight issues that throw the explanation of specialized roles of barristers in poor light (Cohen, Professor Harry; p11). Simply put, solicitors form the backbone of U.K.'s legal system. They come in direct contact with the public who come to them for all legal advises from litigation to commercial work. Litigation forms just a small part of the solicitor's work that involves "commercial transactions, corporate matters, land, share and other property dealings" (Legal professionals: barristers, solicitors, executives; 1998). In order to become a solicitor, it is necessary to take a one-year Legal Practice Course (LPC). There are over 30 institutions throughout England who offer the LPC. Thereafter, the law student has to obtain a two-years training contract with a solicitors' firm (The Legal Professions). Professionally, a solicitor must be a member of the Law Society which oversees his training, practice and the Society also takes up complaints made against the solicitor (Legal professionals: barristers, solicitors, executives; 1998). The role of the solicitor came ... Professionally, a solicitor must be a member of the Law Society which oversees his training, practice and the Society also takes up complaints made against the solicitor (Legal professionals: barristers, solicitors, executives; 1998). The role of the solicitor came into existence in 1823 when 'The London Law Institution' was formed by several prominent barristers. The name of this institution changed to 'The Law Society' in 1903. Women and ethnic minorities were not allowed to be members of the Law Society in those days. Now, half of the legal force in the U.K. comprises women (The Law Society, 2010). The closeness of the solicitors to people and corporations and their distinct efficiencies has enabled them to grow and flourish as individuals or firms. Solicitors have the potential to grow vertically and horizontally. Solicitors have their own firms, offices and clientele. They are the first point of contact in legal matters for the people at large in the U.K. They advise clients on how to file suits in litigations. They can negotiate out of court settlements on behalf of their clients. They have all the tools to carry out all aspects of legal work for their clients. Their powers have increased even more with their ability to represent their clients in the various courts (Types of Legal Career, 2010). Barristers A law graduate has to undergo "professional training through a Bar Vocational Course (BVC) and through pupilage with a qualified barrister" (Legal professionals: barristers, solicitors, executives; 1998).The barrister argues a case on behalf of the client in the courts. Mostly he takes cases in the higher courts, viz. Crown court and high courts. The solicitor is the link between the client and the

Business report Essay Example | Topics and Well Written Essays - 1250 words - 1

Business report - Essay Example Given the fact that Chicken Treat is into the quick service restaurant industry, the nation has already witnessed a lot of new players in this particular area starting operations in India. The world famous players like MacDonalds, Taco Bell, Pizza Hut etc have already opened scores of outlets in all major cities within India. So the time is ripe for making an entry into the Indian markets since deferring this decision would only increase competition and may also lead to entry in an already saturated market. The report would harp on the macro environmental factors that are probable to become important if Chicken Treat actually mulls expanding these outlets into the Indian shores. With the help of PESTL and SWOT, the literature available on the industry at large, the upcoming trends, the best market entry decision for Chicken Treat would be suggested in order to make the new market development work a likely success. PESTL Analysis The analysis should initiate with the PESTEL Analysis, which refers to the blend of various macro environmental forces that drive the performance of the organization and consists of the political, economic, sociological, technological, ecological and legal forces (Viardot, 2004). Furthermore, â€Å"it assists companies in the selection of attractive markets and the appropriate entry mode† (Aubert & Frigstad, 2007). Political India as a nation is indeed currently politically stable and post globalization the country has been trying to attract FDI in various sectors and one of those leading industries is the quick service restaurant industry. This is likely to prove to be an advantage in terms of the political environment of Chicken Treat and its subsequent market expansion in the Indian markets (Krafft & Mantrala, 2010, 130). As already mentioned, South Asian nations in general and specifically India and China have gradually geared up for globalization and are therefore welcoming multinationals like MacDonalds and Pizza Hut. In th e context of globalization, various regulation and tax policies as well as FDI regulations have already been relaxed to a substantial extent and the processes of deregulation and delicensing of various products and services are taking place at a fast pace. This should also work towards paving the way for companies like Chicken Treat to open outlets in India. However, given the high order of democracy in India, various political organisations have been trying to resist the entry of too many firms in food sector with particular emphasis on FDI in retail and especially multi brand retail (Datt, 2008, 178). This may also affect the quick service restaurant industry to a considerable extent and hamper the proper functioning of firms such as Chicken Treat. Again, it is sure that the Indian government wants more investment in FDI; therefore the environment should work out to be overall congenial for Chicken Treat in India. Legal The legal environment of Chicken Treat in India again brings forth quite a few heartening aspects of heightened outlay in FDI and patronization from the government along with various other legal entanglements that should be adhered to if a firm intends to open sales outlets in India. Among the other aspects of the legal environme

Lost and Sex and The City Essay Example for Free

Lost and Sex and The City Essay They are referring to the kinds of programmes that are perceived as more expensively produced and, especially more culturally worthwhile, due to their subject matter or content. In the history of ‘quality’ television, it presents a daunting set of challenges. There is no central register of quality programming quality style is defined by depth and warmth of its characters and the use of self reflexivity and the notion that the writers and viewers enjoyed an unusual degree of freedom. The term also associates mostly on the issue of gender representation. In this essay I will discuss television shows, Lost and Sex and The City and how they have both proved great quality television through their success and interesting storylines. (Jancovich, Mark, Lyons, James, Quality Popular Television, 2003) The complex characters, settings and dilemmas are what make good quality television. This brings me to Lost. Lost is an American television drama that follows the survivors of a plane crash that end up on a mysterious island. Each episode typically features what happens on the island as well as a secondary storyline of the characters lives. Most of the characters in Lost are driven to reconcile a patriarchal crisis; Jack must resolve an ‘Oedipal’ conflict with his alcoholic father, John Locke must redeem his masculinity and after being manipulated by his father and rebuild his disabled body and Kate and Sawyer are repetitively haunted by their fathers and dark pasts. The whole island is an experimental site, emphasizing the constant distress of mystery that the island holds and the unknowing. Within this, each episode continues a story about each character, most encountering their violent fathers and how this will shape the collective islands culture. In one particular episode, ‘The 23rd Psalm’, flashbacks consist between Nigeria, the present day and a Nigerian beechcraft airplane that crashed on the island. ‘Mr Eko’ becomes aware that drug addict ‘Charlie’ has possession of a heroin filled Virgin Mary statue that he realizes has a connection to his own past. After discovering the plane on the island, Eko finds his brothers corpse along with it. The episode has an overall theme of redemption of Mr Eko’s religious leanings that have created a major turn in his life. This also challenges our assumptions about coincidence and fate and how the overall series depicts spirituality and realism through the characters pasts. (www. uk. tv. ign. com/artcicles/101/1011812p1. html) The director, ‘JJ Abrams’, creates strong character development and long term plotting which is why the Lost series remained so strong and captivating for audiences. The fact that people were being forced to live together and survive, made it interesting to watch because relationships were created very fast and viewers wanted to see love, fights and dramas as well as action and supernatural happenings on the island. In the first pilot episode of Lost, the first scene shows an eye close-up and character ‘Jack Shephard’ as he awakens in a jungle and notices a yellow Labrador retriever darting through the forest. He then runs through the jungle to a beach where he is faced with the disaster of the plane crash and people fighting for survival. Quality TV dramas are what make audiences want to keep watching and Lost is a great example of this because in the very first scene, viewers are already given that mind blowing experience and the drive to keep watching. The characters are also faced with the unraveling of the islands mystery and the motives of the unknown ‘Others’ who may also inhabit the island. The series tracks two major, interconnected themes; first, the struggles to survive and live together on the island and second, the lives of the fourteen main characters before the crash which is retold through flashbacks. It doesn’t follow the stereotypical television back story and allows viewers to become connected with the characters, their secrets and motivations. Jack is a doctor becomes the leader of the group; helping Charlie kicks his drug addiction and encourages ‘Shannon’ to pursue her relationship with ‘Syid’. Jack is seen at the very beginning of the series and in the last episode in the last scene where it re creates the first scene again only in a different context. The way Lost starts off, during; with all the inconceivable and unthinkable story lines, makes it so mesmerizing for audiences. After six seasons of plot twists, there was a completely thrilling but not entirely logical finale. Audiences across the world became worried about what Lost would end like and how everything could be explained because of its constant complexity. Lost is full of mind puzzling and gripping drama that has become a huge success through its mind blowing performances. (www. tv. com/shows/lost) Another American quality TV show is Sex and The City. Broadcast from 1998 until 2004, the comedy-drama series follows the lives of a group of four women; three in their mid thirties and one in her forties and throughout their different natures and constant changing sex lives, they remain great friends with high confidence. Sex and The City becomes quality television through the continual of its quirky storylines and modern social issues that explore the differences between friendships, relationships and revolves around femininity. The main character ‘Carrie Bradshaw’ is the narrator of each episode which is structured through her train of thoughts. Throughout the entire series, Carrie is entangled with her on and off relationship with ‘Mr Big’ and whose name eventually is revealed to be John Preston. Each character has their own individual unique personalities which female audiences can relate to and connect with. Sex and The City has proven to be one of the most successful and controversial television programmes of the last decade. In transforms the idea of the incisive widow into the life of the single urban female and emphasizes an upper class life. It also presents sophistication and yet, much of the generic and stylistic conventions, are by no means new to this specific show. (LeMay, Matt, Sex and the City and the Discourse of Quality Television: 2) ‘Once upon a time on a small island not too far away, there lived four smart, beautiful women who were all very good friends’. (LeMay, Matt, Sex and the City and the Discourse of Quality Television: 2) This quote already establishes the genre of the show and the kind of characters the audience may expect to see. Much of the criticism both positive and negative, show degrees of realism which suggests how they are entwined in the history of industry and market standards of quality television and determines gender and class. Many other dramas can be traced back to earlier ‘realist’ family sitcoms and still remain relevant to contemporary quality television such as Sex and The City. There is a particular emphasis on self reflectivity and the program’s representations and intersexuality. Through Sex and the City, the relation to feminism and sexual taboos positions itself in the history of television. Intersexuality occurs through the importance and real-life impact of the cultural phenomenon called ‘Sex and the City’. (Akass, Kim, McCabe, Janet, Reading sex and the city. London: I. B. Tauris, 2004) In conclusion, the serve to clearly set out the intended debate and issue of ‘Quality TV’, is the way in which critics and audiences currently define it and supplying a broad overview of the critical contentiousness of quality TV as a collective term. Quality Television is about captivating storylines, unique characters and enabling viewers to want to watch excellent programming. Within this, audiences are able to connect with the show through the interesting structures that are included in them. Bibliography Books: Jancovich, Mark, Lyons, James, Quality Popular Television, 2003) McCabe, Janet, Akass, Kim, Contemporary American Television and Beyond, 2007) Akass, Kim, McCabe, Janet, Reading sex and the city. London: I.B. Tauris, 2004

Introduction Of Melamine Milk History Essay

Introduction Of Melamine Milk History Essay In 2008, Chinese milk was a food safety incident in China involving milk, infant formula, other food materials and components added with melamine. Melamine is used to manufacture melamine-formaldehyde resin a type of plastic known for its flame retardant properties. They added melamine that has nitrogen-rich and is illegally added to food products to increase their apparent protein content. It has also been used as non-protein nitrogen in soy meal, corn gluten meal and cottonseed meal used in cattle feed. Melamine is known to cause renal and urinary problems in humans and animals when it reacts with cyanuric acid inside the body sometimes in drinking water and in animal feed. The Kjeldahl and Dumas test the protein levels fail to distinguish between nitrogen in melamine and naturally occurring in amino acids allowing the protein levels to be falsified. Introduced into milk, it can help conceal its fraudulent dilution with water. November 2008 China reported 300,000 victims, six infants dying from kidney stones and other kidney damage. The chemical appeared to have been added to milk in order to cause it to appear to have higher protein content. In a separate incident four years before, watered-down milk had resulted in 13 infant deaths from malnutrition. The scandal broke on 16 July, after sixteen infants in Gansu Province who had been fed on milk powder produced by Shijiazhuang-based Sanlu Group were diagnosed with kidney stones. After the initial focus on Sanlu market leader in the budget segment government inspections revealed the problem existed to a lesser degree in products from 21 other companies. The issue raised concerns about food safety and political corruption in mainland China, and damaged the reputation of Chinas food exports with at least 11 countries stopping all imports of mainland Chinese dairy products. A number of arrests occurred as a result of the scandal; the head of Sanlu, seven local government officials, as well as the Director of the Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) were fired or forced to resign in response to the incident. In late October 2008, similar adulteration with melamine was discovered in eggs and possibly other food, traced to melamine being added to animal feed-despite a ban imposed in June 2007 following the scandal over pet food exported to the United States. As of July 2010, Chinese authorities were still reporting some seizures of melamine-contaminated dairy product in some provinces, though it was unclear whether these new contaminations constituted wholly new adulterations or were the result of illegal reuse of material from the 2008 adulterations Source of contamination The World Health Organization (WHO) said that melamine may be found in a variety of milk and milk products at varying levels, from low (part per billion) ppb to (part per million) ppm ranges. One academic suggests it may have been part of the food chain in China for a long time, as cyromazine (a melamine derivative) is a very commonly used poison in China. Cyromazine is absorbed into plants as melamine, and may therefore be present in the food chain, which includes poultry, eggs, fish, and dairy products. It is not known where in the supply chain the melamine was added to the milk. The chemical is not water-soluble and must be mixed with formaldehyde or another chemical before it can be dissolved in milk. Caijing reported that spiking fresh milk with additives such as melamine was no longer a secret to Hebei dairy farmers for the past two years. Caijing reported that the melamine in the tainted milk may have come from scrap melamine costing  ¥700 per tone less than one-tenths of the price of 99% pure industrial grade melamine. The melamine production process produces pure melamine by crystallization; the melamine remaining in the mother liquor is impure (70%) and unusable for plastics, so it is scrapped. It said that Sanlus baby formula melamine content was a result of tampering by adding low cost vegetable protein (such as low grade soya powder), and large amounts of scrap melamine as filler. Scrap melamine contains impurities such as cyanuric acid that form more insoluble crystals than melamine alone, aggravating the problem. Victims On 17 September 2008, Health Minister Chen Zhu stated that tainted milk formula had sickened more than 6,200 children, and that more than 1,300 others, mostly newborns, remain hospitalized with 158 suffering from acute kidney failure. By 23 September, about 54,000 children were reported to be sick and 4 had died. An additional 10,000 cases were reported from the provinces by 26 September. A World Health Organization official said 82 percent of the children made ill were 2 years of age or below. The Hong Kong Centre for Food Safety said that 99% of victims were aged less than 3 years. Ten of Hong Kong children were diagnosed with kidney problems at least four cases were detected in Macau and six in Taiwan. Non-human included a lion cub and two baby orangutans which had been fed Sanlu milk powder at Hangzhou Zoo. The government said on 8 October it would no longer issue updated figures because it is not an infectious disease, so its not absolutely necessary for us to announce it to the public. Compiled figures reported by local media across the country, and said the toll stood at nearly 94,000 at the end of September, excluding municipalities. Besides that, 13,459 children had been affected in Gansu, Reuters quoted Xinhua saying. Henan had reported over 30,000 cases, and Hebei also had nearly 16,000 cases. In late October, the government announced that health officials had surveyed 300,000 Beijing families with children of less than 3 years of age. It disclosed that approximately 74,000 families had a child who had been fed melamine-tainted milk, but did not reveal how many of those children had fallen ill as a result. Due to the many months before the scandal was exposed, media suggests that official figures are likely to be understated. Kidney stones in infants started being reported in several parts of China in the past two years. A number of yet to be officially acknowledged cases were reported on by the media. However, those deaths without an official verdict may be denied compensation. On 1 December, Xinhua reported that the Ministry of Health revised the number of victims to more than 290,000 and 51,900 hospitalized authorities acknowledged receiving reports of 11 suspected deaths from melamine contaminated milk powder from provinces, but officially confirmed 3 deaths On treatment of urinary stones in affected infants, the New England Journal of Medicine printed an editorial in March 2009, along with reports on cases from Beijing, Hong Kong and Taipei. Urinary calculi specimens were collected from 15 cases treated in Beijing and were analyzed as unknown objects for their components at Beijing Institute of Microchemistry using infrared spectroscopy, nuclear magnetic resonance, and high performance liquid chromatography. The result of the analysis showed that the calculus was composed of melamine and uric acid and the molecular ratio of uric acid to melamine was around 2:1. In a study published in 2010, researchers from Peking University studying ultrasound images of infants who fell ill in the 2008 contamination found that while most children in a rural Chinese area recovered, 12 per cent still showed kidney abnormalities six months later. The potential for long-term complications after exposure to melamine remains a serious concern, the report said. Our results suggest a need for further follow-up of affected children to evaluate the possible long-term impact on health, including renal function. Sanlu group The scandal began with revelations of contamination of Sanlu milk products. The New Zealand dairy cooperative Fonterra which owns a 43% stake in Sanlu, said they were alerted to melamine contamination on 2 August (almost a month before the issue became public), and have said to have pushed hard for a full public recall. Although there was an immediate trade recall, Fonterra said that local administrators refused an official recall Apologize On 15 September, the company issued a public apology for the contaminated milk powder. Sanlu was ordered to halt production, and to destroy all unsold and recalled products. Authorities reportedly seized 2,176 tons of milk powder in Sanlus warehouses. An estimated 9,000 tons of product had been recalled. Tian Wenhua, Chairwoman and General Manager of Sanlu and Secretary of the Sanlu Communist Party chapter was stripped of her party and functional posts during an extraordinary meeting of the Hebei provincial standing committee of the four Shijiazhuang officials, including vice mayor in charge of food and agriculture, Zhang Fawang, were reportedly removed from office. Shijiazhuang Mayor Ji Chuntang resigned on 17 September. Li Changjiang minister in charge of the AQSIQ was forced to resign on 22 September after the State Council inquest concluded that he was responsible for the negligence in supervision. Investigators also blamed the Shijiazhuang government. Local Party Secretary Wu Xi anguo was fired on the same day. Arrests Sanlu GM Tian was charged under Articles 144 and 150 of the criminal code. A spokesman for the Hebei Provincial Public Security Department said police had arrested 12 milk dealers and suppliers who allegedly sold contaminated milk to Sanlu, and six people were charged with selling melamine. 300  kg of suspicious chemicals, including 223  kg of melamine, were confiscated. Among those arrested were two brothers who ran a milk collection centre in Hebei for allegedly supplying three tones of adulterated milk daily to the dairy the owner of another collection centre which resold seven tons of milk a day to Sanlu, was arrested, and his operation was shut down. Zhang Yujun (alias Zhang Haitao), a former dairy farmer from Hebei, produced more than 600 tons of a protein powder mixture of melamine and maltodextrin from September 2007 to August 2008. He and eight other traders, cattle farm owners and milk purchasers who bought the powder from him were arrested in early October, bringing the total to 36. During the week of 22 December 2008, 17 people involved in producing, selling, buying and adding melamine in raw milk went on trial. Tian Wenhua, former Sanlu general manager and three other company executives appeared in court in Shijiazhuang, charged with producing and selling milk contaminated with melamine. According to Xinhua, Tian pleaded guilty, and told the court she learned about the tainted milk complaints from consumers in mid-May. She then apparently headed a working team to handle the case, but did not report to the Shijiazhuang city government until 2 August. The Intermediate Peoples Court in Shijiazhuang sentenced Zhang Yujun and Geng Jinping to death, Tian Wenhua to life in prison, on 22 January 2009. Zhang was convicted for producing 800 tons of the contaminated powder, Geng for producing and selling toxic food. The China Daily reported Geng had knelt on the courtroom floor and begged the victims families for forgiveness during the trial. The court also sentenced Sanlu deputy general managers Wang Yuliang and Hang Zhiqi to fifteen years and eight years in jail respectively, former manager Wu Jusheng to five years. Several defendants have appealed. Zhang Yujun and Geng Jinping were executed on 24 November 2009. Effect on the company The value of the company plunged as a result of the scandal. On 24 September, Fonterra announced that it had written down the carrying value of its investment by NZ$139  million (two-thirds), reflecting the costs of product recall and the impairment of the Sanlu brand because of the criminal contamination of milk. By 27 September, China Daily reported that Sanlu was close to bankruptcy, and might be taken over by the Beijing Sanyuan Foods Company. The company is also facing lawsuits from parents. The Beijing Review said that Sanlu expects to have to pay compensation claims totaling 700  million, and it became clear that the company would be broken up and sold. On 25 December, Shijiazhuang court accepted a creditors bankruptcy petition against Sanlu. Media commentators expected the Sanlu distribution network to be sold. Trade and industry impact for Chinese industry The State Council ordered the testing of product of all dairy producers, and to this end, some 5,000 inspectors were dispatched. The mainland Chinese market has grown at an average annual rate of 23% since 2000. In 2006, milk production reached 30  million tons, ten times the volume of a decade before. It was valued at some  ¥122  billion (US$18  billion) in 2007, and consumers have severely lost confidence in the industry. The events have exposed the often incestuous relationship between local business and local government. In addition to the tax revenues to local authorities Sanlu contributed  ¥330  million in 2007, many companies invite local officials to become silent partners in their corporations in return for protection at the political level; former Sanlu chairman Tian Wenhua, was made honorary deputy to the Provincial Peoples Congress. The scandal has also highlighted structural problems of inadequate production volume, inherent quality issues, and poor production methods. The Inner Mongolia region produces over one-fourth of Chinas milk and Mengniu and Yili have invested millions to establish state-of-the-art dairy facilities in its capital, Hohhot the companies still rely on small-scale farmers for over 90% of their production because of the capacity constraint of the modern facilities. Both companies were said by farmers and agents to have habitually purchased milk which failed quality tests, for only two-thirds the normal price. A new policy was put in place on 17 September to stop that practice. Foreign operations in China Mengniu-Arla, joint-venture between Danish/Swedish co-operative Arla Foods and Mengniu halted production on 16 September 2008 after three out of 28 tests taken from Mengniu showed traces of melamine; contaminated batches had been recalled.Mengniu, milk supplier to Starbucks was replaced by Vitasoy when the coffee retailer eschewed milk in favor of soya milk in its China operations. KFC also suspended selling Mengniu milk. Tokyo-headquartered Lotte Group a major snacks maker, recalled its Koalas March cookies in Hong Kong and Macau because of contamination, and promised to look deeply into all the details of the manufacturing process in order to preserve customer confidence. The range was also ordered off Dutch and Slovakian shelves. Its Chocolate Pie was seized when samples tested positive in Malta. On 29 September, British confectionery group Cadbury withdrew all of its 11 chocolate products made in its three Beijing factories, on suspicion of melamine contamination. The recall affected the mainland China markets, Taiwan, Hong Kong and Australia. Tests in Hong Kong found excessive amounts of melamine in China-made Dairy Milk products. On 30 September, Unilever recalled its Lipton milk tea powder after the companys internal checks found traces of melamine in the Chinese milk powder used as an ingredient Heinz recalled cases of baby cereal in Hong Kong after discovering they contained melamine. Nestlà ©s factory in Heilongjiang was also implicated: the Taiwanese Department of Health forced the delisting of six Neslac and KLIM products on 2 October for containing minute traces of melamine, although the minister said they did not pose a significant health risk. Since the milk crisis broke, Nestlà © says it has sent 20 specialists from Switzerland to 5 of its Chinese plants to strengthen chemical testing. On 31 October, it announced the opening of a $10.2  million Beijing research and development centre, to serve as the base and the reference in food safety for Nestlà © in Greater China. Nestlà © Chief Technology Officer said that the centre was equipped with highly sophisticated analytical tools for detecting trace amounts of residues and undesirable compounds like melamine or veterinary drugs or natural toxins http://en.wikipedia.org/wiki/2008_Chinese_milk_scandal EFFECT ON INTERNATIONAL TRADE ADVANTAGES: No problem of dead baby. No problem of infant breast. DISADVANTAGES: Loss job. Increase in countrys income. Relationship between local business and local government. Ruin relationship with other country. CONCLUSION The foods that have melamine content bring bad impact not only to the customers who are using the product but to the producer. It also gives impact to the China industry. It also makes consumer loss confident to the industry. RECOMMENDATION Government must test the product before market it. Government must take action to the people who make poison product. The organization should run their business with honestly and do not take advantages. Customer should careful before their buy the product.