The Concept of the Current and Future Challenges of IT Governance

Concept of IT Governance The world is increasingly getting globalized as technological inventions continue to get advanced in the society. According to Jargon (2011, p. 47), the world has been reduced into a small global village. Thanks to the advanced technologies. This scholar says that the current society highly depends on technology. Technology has been embraced in various sectors of the economy. It has helped standardize processes within firms.Advertising We will write a custom essay sample on The Concept of the Current and Future Challenges of IT Governance specifically for you for only $16.05 $11/page Learn More It has also been very important in the management of firms. The management of firms in the current competitive market requires employment of technology. This is because there is need to ensure that in every strategy taken, the management can have a clear knowledge of all the possible results, determine if there will be any possible challen ge during the implementation, and how these challenges can be countered. This can only be possible when the scientific approach to management is introduced. This approach involves applying technology at all the managerial levels of the firm. IT governance has gained popularity in the twenty first century. As the world gets increasingly globalized, managements have come to realize that they have to globalize their operations. The world markets have been opened up for international trade. Coca Cola, a large American beverage company, has a global coverage. Similarly, Japanese Toyota Motors has global market coverage. According to Brooke, Lucinda and Yan (2011, p. 350), firms have come to realize that the only way to beat local competition is to go global. This scholar emphasizes the fact that most of the world markets in various industries have global players. When a firm fails to go global, its local markets would be eaten up by other foreign firms which will enter the local market. The best strategy is always to go global and fight competition from the global perspective. According to Leighton (2008, p. 110), globalization of various firms has made it necessary to embrace IT governance. A firm such as the Coca Cola Company has its headquarters in the United States of America. However, the firm operates in over 150 countries in the seven continents of the world. The top management cannot possibly run this firm through physical presence in all the branches of this firm.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The management duty in various countries must be delegated to mid management employees working in these regions. These employees must work directly under the instruction of the top management. The vision and mission of the firm, the values and all strategic objectives must trickle down to the employees in all the regions around the world. Employees must fee l the presence of the chief executive in their respective offices irrespective of their location around the globe. This is where technology has always been brought in to help manage such business. IT governance has been relevant in managing large organizations which have a global perspective. Such technologies as video conferencing have become very popular in managing branches that are overseas. Social media has also offered management strategies through which management of their firms can be improved. As Andreas (2012, p. 37) says, the management can upload a particular video showing how a given activity should be carried out. This video would then be shared in various branches of the firm as a demonstration to the employees on how they are expected to carry out their duties. IT governance has faced a number of challenges despite the above mentioned advantages. According to Boyd and Ellison (2008, p. 210), the world embraced IT governance without the realization that it also comes with some responsibilities and challenges. This scholar says that some firms have failed due to overreliance and implementation of inappropriate strategies. Understanding these challenges can help a firm know how to approach IT in its governance strategies. This research focuses on the current and future challenges of IT governance. Relevance of IT governance in the current society The business world has got increasing competition. Firms are struggling to keep pace with the competition that is constantly increasing in the market. According to Bennett and Strange (2011, p. 57), firms are under pressure to improve their performance in their respective markets. Customers are currently willing to pay less because they have various alternatives in the market. Suppliers are demanding more because they have gained monopoly in the market. Business units find themselves in the middle of these two pressures. It has to survive. It has to meet the demands of both ends. This requires a high degr ee of efficiency. Managements must find ways of reducing their expenditures as they struggle to increase their profitability.Advertising We will write a custom essay sample on The Concept of the Current and Future Challenges of IT Governance specifically for you for only $16.05 $11/page Learn More The three pressures from the customers, suppliers and competitors are always so massive that when a firm fails to act promptly, it may be edged out of the market. Getting into the market with appropriate technologies is the right approach to take in managing these challenges. Use of IT in governance has proven to be very resourceful in managing the current competition. Firms are currently trying to reduce such expenses as travel costs of the top managements. This means that an alternative has to be found to enable top management monitor all the units of the firm operating in different regions around the world. The solution has been IT governance. Managements h ave also been keen to have a slimmer and more efficient workforce within their facilities. The solution to this has also been IT management. IT management is coming out as a solution to many of the emerging needs of various firms around the world. The relevance of IT governance in the current business world has been obviously witnessed in many of the international firms around the world. Given the current trends in the market, it is clear that IT governance is here to stay. This is because even smaller business units are finding it appropriate in the management of their small business units. Current challenges of IT governance According to Coveney and Highfield (1995, p. 119), IT governance came as a magical solution to most of the problems that large multinational firms had in managing their overseas branches. It was difficult following all the activities taking place in overseas branches without having to move to those branches quite often. This was not only time consuming, but al so a detractive move as the management would be forced to suspend other important managerial duties at the head office while travelling overseas. The need to eliminate this challenge was great, and when IT governance offered a solution, many firms embraced this solution without having the idea that this technology would be coming along with some challenges. The following are some of the challenges of IT governance in the current society.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More As Coombs (2007, p. 2) observes, one of the leading challenges of IT governance is absence of properly documented strategies. In most of the current organizations that use IT government, the strategy of coming up with new approaches to managing various issues in the market has changed. Documentation is constantly growing unpopular as managements and employees embrace the casual nature of approaching the changing trends in the market. This casual trend in important in managing dynamism and ensuring that the firm remains flexible to changes. However, it is very challenging for the management to trace a strategy that was used to bring a particular success or that which brought failure within the firm. This is because there is no documentation that can help trace this history. Managements are, therefore, forced to have a rough memory of these strategies so that those that have brought success can be maintained, and those that brought failure can be eliminated. It reaches a time where th e memory cannot hold any longer. In such incidents, the management may realize that it ends up repeating some of the mistakes it did in the past. Because they were not documented, a repeat mistake can be very common. Communication within the firm has greatly been improved with the introduction of e-governance. However, Barthe (2010, p. 93) says that technology has also affected communication to a great deal. This scholar says that in as much as technology has created an environment where the management can communicate with employees irrespective of their location, it has brought with it opportunity to manipulate various issues within the firm. An officer who is interested in taking a different approach from that favored by the management can easily sabotage the communication network and implement his or her strategy without getting information from the top management only to blame the same technology later. This can be very dangerous to the management, especially when the implemente d strategy goes in contrary to the set overall objectives of the firm. IT governance also eliminates the physical presence of the two individuals who are communicating. Physical presence is always important in communication as it helps develop a cord and trust between the two communicating parties. Daft (2009, p. 47) says that deriving of tactical plans has been a real challenge in an environment where management heavily relies on IT governance. According to this scholar, tactical plans are always developed out of the daily activities of the firm. When the management has a direct contact with employees and all the activities taking place within the firm is properly documented, coming up with a strategy of how to manage market competition through tactical plans is easier. An employee would easily give a suggestion to the management. Because of the physical presence of the manager, he or she is able to discuss the issue, assess its relevance given the prevailing circumstance, and dete rmine how it can be implemented within the firm. In IT governance, this possibility is eliminated. Managers are not physically present at operational levels of the firm. Developing tactical plans that can help define the daily running of the firm cannot be properly defined. This is worsened by the absence of documentation within the firm. Costs of installing and maintaining IT system within the organization may be prohibitive. As shown in the discussion above, the need to embrace IT governance is unquestionable, especially given the emerging trends in the market. However, the cost of developing and maintaining some of the IT system can be very high. According to Amrosini, Johnson and Scholes (1998, p. 59), most firms can easily afford the costs of installing and maintaining the system within the firm. However, the system can malfunction or can be sabotaged. A firm that heavily relies on IT governance can incur huge costs in case its IT system is sabotaged. The cost resulting from su ch sabotages and malfunctioning of the system may result in loses that may take years to recover. This will have a massive impact on the firm. As Coulter (2009, p. 94) says, the impact can be huge that a firm may face serious litigation cases for non delivery of their products to the clients. The long legal battles will not only have further financial damage to the firm, but will also damage the image of the firm in the market. This consequence may be too devastating that a firm may be forced out of the market. Data security within the plant has been another challenge that firms are facing in implementing IT governance in their management strategies. The Wikileaks may be popular among various quarters for its ability to hijack into one of the most secure systems, the US Intelligence System. However, this only demonstrates how insecure the internet can be. If the US Intelligence System was hijacked and important confidential information released to the public, then no firm can claim to be safe when using IT governance. According to Cavusgil, Knight and Riesenberger (2012, p. 29), for a firm to operate successfully in the market, it should have competitive advantage over other firms in the market. This means that it must have unique management strategies that its competitors do not have. Firms are always struggling to get the strategy that is making their competitors strong in the market, while ensuring that their strategy remains a secret. When a firm’s secret can easily be available to the competitors, then it may not be very successful. The best approach that a firm should take is to ensure that the strategies are communicated in a manner that cannot be detected by competitors. This may involve avoidance using IT governance at some stages. Possible future challenges of IT governance The future is very bright with the use of IT governance in various firms in the society. According to Andzulis, Panagopoulos, and Rapp (2012, p. 310), implementing IT withi n the firm can help it manage various issues within a very short time. It helps in eliminating the need for constant travels that is always common within organization. However, given the current challenges that firms face in the implementation of IT governance, it may be a fact that the future of IT governance may still be clouded with some challenges. The following are some of the possible challenges that firms may face in implementing IT governance in future. Loss of important data, or what Anderson (2011, p. 48) describes as data theft might increase with increased reliance of IT governance within firms. Competition in the current market has gotten so stiff that other firms would wish downfall of their competitors. Others do not always stop a wishful thinking. They make efforts to try and sabotage operations of their competitors in order to bring them down. This can be very dangerous given that most firms shall be relying on e-governance to improve their operations. A competing f irm would be in a position to trace important data within the data base of a firm and manipulate this data, or even steal it. This may result in serious consequences to the firm. When important data about a firm in regard to issues such as the customers and suppliers accounts, management policies and strategic moves, transactional activities within a particular period, cannot be traced, it may be disastrous to the firm. Such cases might be common in future with the increase in the reliance of IT governance. Having a virtual management within a given facility can be very challenging. Given the current trends in the field of technology, it is easy to predict that virtualization of the management shall be a common phenomenon. Firms will try to make their work force slimmer, and this might involve eliminating senior managerial position in their branches. In their position will be video conferencing strategy that will help reach out for the mid managements and lower cadre employees withi n the firms. This strategy may seem very appropriate given the current advances that have been made in the field of information and communication technology. However, this strategy eliminates leadership in management. It eliminates the motivation that a manager would have on employees if he or she would be physically present. It only creates the feeling among the employees, that they are some kind of robotic machines expected to operate by a simple click on the button. This is a discouraging process to the employees that will largely reduce the productivity. Human being is an interactive creature, and with the current advances made in the field of communication, the need to interact is even becoming greater. Employees need to have a direct physical contact with the top management quite often. This will motivate them and make them feel that they are appreciated. Conclusion IT governance is increasingly becoming relevant in the current society. From the discussion above, it is clear t hat firms are currently considering applying IT governance in their overseas branches. Even smaller regional firms are finding this strategy very convenient in reducing time and improving efficiency in their operations. However, this strategy comes with a number of challenges. These challenges affect the normal operations of the firm in various ways. Currently, firms using IT governance have faced a number of challenges when using this strategy. One of the biggest challenges that these firms face is the possibility of a criminal hacking into the management system. Given that the strategy demands that everything is automated within the system, cyber criminals can crack into the system and steal important information that is confidential to the firm. When such documents are sold to competing firms, the firm may suffer from lack of a competitive advantage in the market. In some cases, such data would not only be stolen, but also be destroyed by hired gangs. When this happens, a firm ca n be brought to its knees. In future, there is a possibility of increased challenges in using this strategy. Cyber crime attacks might continue given the current trend. Lack of physical presence may also be a further challenge in future. List of References Amrosini, V., Johnson, G Scholes, K 1998, Exploring Techniques of Analysis and Evaluation in Strategic Management, Financial Times Press, New York. Anderson, M 2011, Bottom-Line Organization Development: Implementing and Evaluating Strategic Change for Lasting Value, Elsevier, Burlington. Cavusgil, T., Knight, G Riesenberger, J 2012, International Business: The New Realities, Pearson, London. Coulter, M 2009, Strategic Management in Action, Pearson Higher Education, New York. Coveney, P Highfield, C 1995, Frontiers of Complexity: The Search for Order in a Chaotic World, Fawcett Columbine, New York. Daft, R 2009, Organization Theory and Design, Cengage Learning, New York. Andreas, S 2012, ‘How technology is changing the cu rrent management’, Public Relations Review, vol. 1, no.1, pp. 1-31. Andzulis, J., Panagopoulos, G Rapp, Y 2012, ‘A Review of Social Media and Implications for the Sales Process’, Journal of Personal Selling Sales Management, vol. 32, no. 2, pp. 305-316. Barthe, G 2010, Verification, Model Checking, and Abstract Interpretation, Springer, New York. Bennett, J Strange, N 2011, Television as Digital Media, Duke University Press, New York. Boyd, D Ellison, N 2008, â€Å"Social Network Sites: Definition, History, and Scholarship†, Journal of Computer – Mediated Communications, vol. 13, pp. 210- 230. Brooke, F., Lucinda, A Yan, J 2011, ‘How publics respond to crisis communication strategies: The interplay of information form and source’, Public Relations Review, vol. 37, no. 4, pp. 345-353 Coombs, T 2007, â€Å"Crisis Management and Communications†, Institute for Public Relations. Web. Jargon, J 2011, ‘Taco Bell Makes Spicy R esort To Suit’, Wall Street Journal, vol. 3 no. 2, pp. 34-35. Leighton, N 2008, â€Å"Proactive crisis communication planning†, Social Media, vol. 11, no. 4, pp. 98- 112. This essay on The Concept of the Current and Future Challenges of IT Governance was written and submitted by user Lea Y. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Great DNP Essay Samples To Use

Great DNP Essay Samples To UseIt is generally agreed that the best essay samples to use are those that are not only original but also hard to find and not too difficult to understand. So, what are some of the best dnp essay samples?First up is a sample that is not only original but also not too difficult to understand. If you have ever taken a philosophy or religion course, then you are already familiar with the vast number of books on the subject that must be read before getting down to the nitty gritty of actually studying the topic.Now you know how to do it, the next step is to learn what is really going on in the real world. The best examples on this list are the ones that focus on real life examples of hypocrisy and the like. These are the examples that will take you beyond the simplistic lectures of most texts on the subject.In some cases, these examples may look like you are reading an essay. Of course you are not, but the examples you do pick up from these essays will help yo u understand the nature of hypocrisy much better. Even though they are not what I would call a real life essay, the examples are more or less like a real life essay.You can also take advantage of these examples by highlighting the hypocrisy when it comes to a particular field. For example, you could highlight the hypocrisy in the medical field when it comes to accepting treatments but not helping people.Another example that can help is one that focuses on current events. For example, what would have happened if Hitler had been left in power instead of Hitler being hanged? These are the types of essays that focus on current events that can help you see through the rhetoric.Finally, another good example to use is one that focuses on something that can be changed. It is quite common to see that politics always seem to be centered around something that cannot be changed.An example that focuses on something that can be changed is a very good way to get beyond the current situation. By us ing a good example like this, you can gain a lot of information about the current situation without having to actually read or think about the details.

Top 10 Books about Ecofeminism

Top 10 Books about Ecofeminism Ecofeminism has grown since the 1970s, blending and furthering activism, feminist theory, and ecological perspectives. Many people want to connect feminism and environmental justice but arent sure where to begin. Here is a list of 10 books about ecofeminism to get you started: Ecofeminism by Maria Mies and Vandana Shiva (1993)This important text explores the links between patriarchal society and environmental destruction. Vandana Shiva, a physicist with expertise in ecology and environmental policy, and Maria Mies, a feminist social scientist, write about colonization, reproduction, biodiversity, food, soil, sustainable development, and other issues.Ecofeminism and the Sacred edited by Carol Adams (1993)An exploration of women, ecology, and ethics, this anthology includes topics such as Buddhism, Judaism, Shamanism, nuclear power plants, land in urban life and Afrowomanism. Editor Carol Adams is a feminist-vegan-activist who also wrote The Sexual Politics of Meat.Ecofeminist Philosophy: A Western Perspective on What It Is and Why It Matters by Karen J. Warren (2000)An explanation of the key issues and arguments of ecofeminism from the noted environmental feminist philosopher.Ecological Politics: Ecofeminists and the Greens by Greta Gaard (1998)An in-depth look at the parallel development of ecofeminism and the Green party in the United States. Feminism and the Mastery of Nature by Val Plumwood (1993)A philosophical - as in, Plato and Descartes philosophical - look at how feminism and radical environmentalism intertwine. Val Plumwood examines oppression of nature, gender, race, and class, looking at what she calls a further frontier for feminist theory.Fertile Ground: Women, Earth and the Limits of Control by Irene Diamond (1994)A provocative reexamination of the notion of controlling either the Earth or womens bodies.Healing the Wounds: The Promise of Ecofeminism edited by Judith Plant (1989)A collection exploring the link between women and nature with thoughts on mind, body, spirit and personal and political theory.Intimate Nature: The Bond Between Women and Animals edited by Linda Hogan, Deena Metzger and Brenda Peterson (1997)A mix of stories, essays, and poems about animals, women, wisdom and the natural world from an array of women authors, scientists, and naturalists. Contributors include Diane Ackerman, Jane Goodall , Barbara Kingsolver, and Ursula Le Guin. Longing for Running Water: Ecofeminism and Liberation by Ivone Gebara (1999)A look at how and why ecofeminism is born from the day-to-day struggle to survive, particularly when some social classes suffer more than others. Topics include patriarchal epistemology, ecofeminist epistemology and Jesus from an ecofeminist perspective.Refuge by Terry Tempest Williams (1992)A combination memoir and naturalist exploration, Refuge details the death of the authors mother from breast cancer along with the slow flooding that destroys an environmental bird sanctuary.

The Anglo-Saxon Angle

The Anglo-Saxon Angle The Anglo-Saxon Angle The Anglo-Saxon Angle By Mark Nichol Are you an Anglist, or an anti-Anglist, or are you neutral in the debate about whether to favor words of Anglo-Saxon or Germanic origin over Latinate language? You may have been unaware that there ever was a controversy about linguistic purism, or that the issue survives at all. Compared to the impassionate debate about the purity of the English language that raged several centuries ago, it’s nearly as dead as Anglo-Saxon otherwise known as Old English but it is pertinent to how we shape our prose. As early as 150 years ago, English writer William Barnes advocated using a Germanic vocabulary rather than one heavily influenced by Latin (and Greek), believing that such an approach to language would benefit writers who lacked a classical education. Even George Orwell, in the mid-twentieth century, wrote (in the famous essay that inspired this post) â€Å"Bad writers especially scientific, political, and sociological writers are nearly always haunted by the notion that Latin or Greek words are grander than Saxon ones.† Now, however, the sentiment survives only in diluted form, mostly in the welcome trend toward replacing obfuscating prose with plain English. But the writing world is a democratic one, and we therefore remain free (albeit with the intercession of editors) to employ the vocabulary that suits us. Do you have an ache, or a pain? It depends, literally, on how you feel. Do you have a sense of allegiance, or one of fidelity? Either will do, though connotations may differ (the former word often implies adherence to an institution, while fidelity is usually more of an interpersonal concept). Do you activate a beacon, or a signal? Again, divergent meanings have complicated the question, but the terms are largely interchangeable. In each of these pairs of word examples, the first term is of Germanic origin, and the second is from Latin or Greek. Frequently, the classical term is considered more sophisticated (gain/avantage, begin/commence, buy/purchase), but exceptions occur (behavior/manner). Adopting Orwell’s mild linguistic chauvinism to militant extremes is absurd, and any avoidance of a word or a turn of phrase on the basis of language origin is illogical English is what it is but consider that although Latin and Greek may seem more refined, Germanic terminology is often more colorful. A more evocative word than either ache or pain is throe, used now only in the plural form in the phrase â€Å"the throes of,† which has come to mean â€Å"in the midst of† or â€Å"in the thick of.† Troth, meanwhile is more evocative than allegiance or fidelity, and harbinger is a delightful word that puts beacon or signal to shame (though it is closer in sense to guide or warning). Furthermore, English would be enriched by some of the vocabulary suggested by various linguistic purists over the years, those who advocate, for example, shunning grammar for speechcraft and vocabulary for wordstock. These sturdy, hearty alternatives, along with the examples in the previous paragraph, have an archaic ring to them, but that’s no reason to confine them to the fantasy-genre ghetto. And owndom (property) and byspel (example) are too obscure to be of much use, but hue in place of color, sake in lieu of oops, that’s from French! cause, and span as a substitute for distance are trim, muscular words that strengthen sentences. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:30 Religious Terms You Should Know7 Patterns of Sentence StructureHow to Write a Proposal

Report for MAERSK Essay Example | Topics and Well Written Essays - 1500 words

Report for MAERSK - Essay Example Understanding of these basic economic principles is to play a pivotal role in the defining future customer oriented successful strategy. In a similar context, the underlying report will shed light on the basic demand and supply and related factors for the shipping industry. The report will also make recommendations with respect to the pricing strategies of Maersk. Despite this growth of the world trade, the shipping industry remained under pressure due to oversupply. According to the DSF (2013) report, year of 2012 continues to expand crises in the shipping. The fleet has grown by 45% since 2008 while the demand growth has remained only at the 15%. The similar condition has left the industry with the oversupply of vessels, yard capacity, and container and consequently has taken down the earnings. Despite this oversupply, the industry is continuing the order books. This is also putting downside pressure on the asset value of a vessel in the long term, further, are expected to the increase the value of scrap on the industry (DSF, 2013). The world trade had considerably positive outlook of 19% growth for the year 2011 to 2014. The growth in world trade has a positive impact on the demand of the shipping industry. Therefore, increase in demand have balancing impact on the imbalance between the demand and supply of the shipping industry. Therefore, graphically it will be reflected as follows: Hence, current prices of the shipping industry which are under pressure (P0) due to limited demand will gain certain support (to P1) as the demand revives from D0 to D1. Important to note that increase in world trade of 19% has resulted in increase in demand that has shifted the curve from D0 to D1: As noted above, the supply is also constantly increasing as the constant growth in contracting shipping industry supply development. It is noted the increase in supply is has been at a higher percentage as compared to

Constitutional and Judicial Review Essay Example | Topics and Well Written Essays - 500 words

Constitutional and Judicial Review - Essay Example Counter arguments are however there and this is to the effect that the Human Rights Act 1998 does give the courts the right to strike down any legislation that it feels is incompatible with the European Convention by stating so. The courts may not choose to exercise this option and may prefer to interpret it as far as possible as required by Section 3 of the Human Rights Act of 1998. Yet the decision lies with the court in choosing whether exercise this to option and call for amending the legislation. This is contrary to the traditional understanding of parliamentary sovereignty and should the courts choose to exercise this option it would lead to a constitutional crisis. (Gillespie, A. Alisdair. Human Rights Act 1998: The 5 Minute Tour). British courts feel bound to display Acts of parliament that are inconsistent with the European Law, but not those that are inconsistent with the European Human Rights law, because all twelve articles except Article 13 of the principal Convention articles have been included in the Human Rights Act of 1998. The leaving out of Article 13 was intentional and the official position for not including this article in the Human Rights Act of 1998 is that the Act itself is Article 13 and provides the necessary measures for any citizen to seek relief in case there are of any breaches. It must also be remembered that any citizen of the United Kingdom as a citizen of the European Union can approach the European Court of Human Rights for relief in case of any breaches.

Universal Studios In Singapore

Universal Studios In Singapore Universal Studio is 20 hectares in size, occupying the easternmost part of the 49-hectare Resorts World Sentosa. There are a total of 24 attractions, of which 18 are original or specially adapted for the park. The park consists of seven themed zones which surround a lagoon. The park is currently divided into seven themed areas: Hollywood, New York, Sci-Fi City, Ancient Egypt, The Lost World, Far Far Away and Madagascar, each zone is based on a blockbuster movie or a television show, featuring their own unique attractions, character appearances, dining and shopping areas. The park features the worlds tallest pair of dueling roller coasters that are based on the popular television series, Battlestar Galactica; a castle from the world of Shrek and Monster Rock, a live musical show featuring the Universal Monsters. Universal Studio has over 30 restaurants and food carts, together with 20 unique retail stores and carts located around the park. Attractions premiering are marked Premiere an d dining outlets that are certified Halal are marked with Halal. 3. What are the current services provided? Universal Studio has a number of recreational facilities, Breathtaking and stimulate, so impressive. The following six not to be missed: Transformers, Battlestar Galactica, Sherk 4D theater, Steven Spielbergs special effects studio, the Crate adventure of Madagascar, Hollywood dreams. Firstly, Transformers. Transformers this project in Universal studio opened in December 2011.The process itself is not only thrilling but also fun. Secondly, Battlestar Galactica. It is one of the highest of the two-track roller coaster in the world, if you enjoy the stimulation, you absolutely cannot miss it. Thirdly, Sherk 4D theater. This is the sequel Shrek won the Academy Award for best animated feature, in this original three-dimensional movies, everyone can enjoy whole-heartedly of surprises in the movie world without leaving the seat. Fourth, Steven Spielbergs special effects studio. It is chaired by Steven Spielberg, designed specifically for Singapore, with the magic of the movie, you can enjoy a different charm of New York City. Fifth, the Crate adventure of Madagascar. This is a popular indoor amusement projects, very interesting and exciting. Finally, the Hollywood dreams. 14 Magnificent floats, together with the special effects, tailored music, as well as the widely popular characters, plus more than 100 performers chic luxury apparel, and add unique charm to Universal Studios of Singapore. 4. What are your experiences when using such services? How do you feel? Any areas to improve Personally, I feel that it is an extraordinary and enjoyable to experience such wonderful things. When you are undergoing these by yourselves, you would feel extremely not only amazing but also unforgettable. And in my opinion, I suggest that controlling the amount of people to visit the place every day is necessary because that could make the tourists feel more relaxed. 5. Do you feel the staff needs training to further improve their service? I would like to say that I do feel the staff needs training to further improve their service; it is because it will help a lot in some ways. For example, it will help to enhance customers satisfaction. Also, it will encourage the staff to improve themselves and make them feel self-confident thus they can service the tourists better. Moreover, it will indirectly affect the economic efficiency and popularity of Universal Studio. 6. If you are the director of Marketing of this attraction, what are some of the ideas you would like to introduce? You may ignore the budget but use wild ideas to impress the Lecturer. We can build one of the largest ecological playgrounds, which are not only large recreational projects, Zoo, Underwater World, a Singapore plant-based forest landscape health district will also be build. According to the plan, the area of the ecological playground on acres of rides inside the top equipment are imported from abroad, we could accept visitors of five million people per year after the completion . Or, We can build a water park; there are a lot of different kinds of game projects, stimulating, risky, relaxing, and suitable for children and the elderly. We need to find some young people to work inside the park; they can make sure the security, meanwhile they also able to bring vitality and youngs atmosphere to the park. 7. In each of your idea, you have to identify what kind of income you think the attraction can get? In my opinion, I think the mainly income is from young people. It is because that young people nowadays are becoming more relaxed about life, they do things they want to do in order to enjoy their lives, and they spend much more money to things that attracts them compared to the past. So it will be easier to get money from the young. 8. Another challenge will be how to get the visitor spend $100 or more on that day? We can charge for the ticket when they enter the door, and then charge a reasonable price for each programme, and we can also provide places to sell some snacks and drinks, restaurant prices due to increase a little, at the same time ask some staff to do promotional activities so that visitors to buy souvenirs conveniently. in the short termà ¯Ã‚ ¼Ã‹â€ less than 1 yearà ¯Ã‚ ¼Ã¢â‚¬ °Ãƒ ¯Ã‚ ¼Ã…’what do you think the attraction can boost their marketing effort?in the long term(3 years and beyond),what do you think the Marketing Dept should create to make the attraction sustainable? Universal Studios Singapore is Southeast Asias only Universal Studios theme park. It covers an area of about 20 hectares, including 21 amusement and performance project, the main theme of the Universal Pictures to create, such as Jurassic Park, Shrek and mummies, also including Battlestar two-track roller coaster and the worlds first to Madagascar the theme of the indoor rafting attractions. Sentosa Resorts World is the second phase of the project, from the third quarter of this year, after another debut, including the aquarium and marine life park. So keep the attractions will attract more tourists come to visit and play. Universal Studios recently new facilities enabled, every 28 seconds there is a wooden box, each can carry 20 passengers. To 0:15, its queuing time is also 85 minutes, with the Universal Studios other popular facilities about 90 minutes waiting time, not far off. Madagascar: A Crate Adventure is the first design based on the movie Madagascar rides. Visitors ride in a wooden box, drift with the flow, you can visit the water on both sides follow the example of Alex the Lion, zebra Horseshoe River Magnus LuoLiya, giraffes Mailman School of movie characters 89 moves the robot visitors rendered movie screen 12 feature from Dream Works Animation film shooting, especially animated fragments for rides. Each adult costs $ 60, children and the elderly fee are 30 In short, this facility enabled a significant increase in the curiosity of tourists, so bring a substantial income. So, in the next 1 to 3 years, this facility will inject fresh blood into the Universal Studios. Because the managers of innovation, create the facility, in order to ensure that the Universal Studios excess funds in the next few years, and is ready to buy the new facilities adequate preparation Conclusion Universal Studios Singapore began trial operation in March last year to attract tourists to the first nine months of about 200 million people. Universal Studios Singapore this year, is expected to attract 400 million visitors, management said. Sentosa Resorts World correspondingly increase the number of visitors is expected to increase from 15 million passengers to 16 million passengers. Resorts World Sentosa president Chen Qide, Universal Studios Singapore visitors, foreigners accounted for 75%, Chinese tourists accounted for about 10-15%. I would like to Universal Studios in a few years after the market is growing, it is possible to open other branches in other countries such as China